100 Visual Ideas, 1000 Great Ads
100 Visual Ideas, 1000 Great Ads

Author: Joe La Pompe

Publisher: Gestalten Verlag

Published: 2012

Total Pages: 224

ISBN-13: 9783899554625

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The fine art of advertising is moving billions in currency and turns the masses into happy consumers. The not-so secret visual language behind successful ad-campaigns is now revealed by French blogger and undercover advertising expert Joe La Pompe. He selected 100 popular visual ideas and recurring subjects in the world of commercials-from symbols, great names from history or fiction, to themes in a variety of ways. This international survey offers insight as well as inspiration and allows the reader to better understand the power of visual seduction.

1000 Ideas by 100 Graphic Designers
1000 Ideas by 100 Graphic Designers

Author: Matteo Cossu

Publisher: Rockport Publishers

Published: 2009-11-15

Total Pages: 320

ISBN-13: 1616736739

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1000 Ideas by 100 Graphic Designers showcases work from a selection of today’s best designers while providing precious tips to the graphic design enthusiast. The book delivers a behind-the-scenes depiction of every project, providing a virtual instruction manual to the finished project and its creative, productive, and organizational framework. The 1000 suggestions vary in form and function, from the theoretical to the practical, giving insights on new materials, techniques, and tools.

The A-Z of Visual Ideas
The A-Z of Visual Ideas

Author: John Ingledew

Publisher: Laurence King Publishing

Published: 2011-10-10

Total Pages: 541

ISBN-13: 1780674902

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The A–Z of Visual Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Showing where ideas and inspiration come from, the book provides numerous strategies to help unlock the reader’s creativity. Using a dynamic and easy-to-understand A–Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, each entry offering a different starting point. Looking at everything from, Art to Zeitgeist, Intuition and Instinct to Happy Accidents and Hidden Messages, the book also features a section explaining how to use the idea or technique, providing readers with an infallible ‘tool kit’ of inspiration. Including hundreds of inspirational quotes and packed with great examples of advertising campaigns, posters, book and magazine covers and illustrations, this is an indispensable primer that shows design students and professionals how to solve any creative brief.

Creative Advertising
Creative Advertising

Author: Mario Pricken

Publisher:

Published: 2004

Total Pages: 263

ISBN-13: 9780500284766

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Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.

100 Ideas that Changed Graphic Design
100 Ideas that Changed Graphic Design

Author: Steven Heller

Publisher: Laurence King Publishing

Published: 2019-01-22

Total Pages: 0

ISBN-13: 9781786273895

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This accessible book demonstrates how ideas influenced and defined graphic design. Lavishly illustrated, it is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years. The entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).