Spa Management
Author:
Publisher:
Published: 2006
Total Pages: 496
ISBN-13:
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Get What You Want
Author: Julie Solomon
Publisher: HarperCollins Leadership
Published: 2022-06-07
Total Pages: 208
ISBN-13: 140022618X
DOWNLOAD EBOOKThis book will show you how to get what you want, especially if you think getting what you want is impossible. In this empowering guide for women who are tired of being told “just be yourself,” host of the chart-topping The Influencer Podcast and business coach Julie Solomon teaches you how to shake off outdated ideas of what is possible and use your newfound confidence to make anything you want happen. In these pages, you will learn how to overcome self-loathing, feel good about yourself, and gain the confidence to accept and love yourself for who you are. Filled with actionable steps and easy exercises, Get What You Want offers a no-nonsense, eye-opening path that enables you to leverage your power and influence to: Understand and overcome the origin stories that hinder your success Discover your true purpose and create a new vision Set (and stick to!) newfound boundaries Gain the confidence to pitch, negotiate and get anything you want By the time you finish reading the last page, you will know how to let go of what you can't change, how to change what you can, and blast through fears and self-doubt to create the life you’ve always wanted.
Feel the Fear... and Do It Anyway
Author: Susan Jeffers
Publisher: HarperCollins
Published: 2023-03-14
Total Pages: 232
ISBN-13: 0063291304
DOWNLOAD EBOOKThe classic bestseller that has inspired millions to face their fears once and for all is newly revised with an updated version. Are you afraid of making decisions . . . asking your boss for a raise . . . leaving a relationship . . . facing the future? The world is a scary place right now—day to day stress and worry is at an all-time high—but the hard truth is that fear won’t just go away on its own. The only way to get rid of fear is to approach it, and this book is your essential guide to connecting with your inner power in order to do just that. In this enduring work of self-empowerment, now updated for the post-pandemic new normal, Dr. Susan Jeffers shares dynamic techniques and profound concepts that have helped countless people grab hold of their fears and move forward with their lives. You’ll discover: · How to raise your self-esteem · How to become more assertive · How to connect to the powerhouse within · How to create more meaning in your life · How to experience more enjoyment With warmth, insight and humor, Dr. Jeffers shows you how to become powerful in the face of your fears—and enjoy the elation of living a creative, joyous, loving life. Whatever your fear, here is your chance to push through it and find true and lasting fulfillment on the other side.
FabJob Guide to Become a Spa Owner
Author: Jeremy McCarthy
Publisher: Calgary : FabJob
Published: 2006
Total Pages: 233
ISBN-13: 9781894638838
DOWNLOAD EBOOKThe FabJob Guide to Become a Spa Owner shows how you can successfully start a day spa business. The authors share their own experiences plus expert business advice from more than two dozen spa business owners and other spa industry experts.
Health and Wellness Tourism
Author: Melanie K. Smith
Publisher: Routledge
Published: 2009
Total Pages: 400
ISBN-13: 0750683430
DOWNLOAD EBOOKHealth and Wellness Tourism takes an innovative look at this rapidly growing sector of today¿s thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments. A wide range of international case studies illustrate the multiple aspects of the industry and new and emerging trends including spas, medical wellness, life-coaching, meditation, festivals, pilgrimage and yoga retreats. The authors also evaluate marketing and promotional strategies and assess operational and management issues in the context of health and wellness tourism. This text includes a number of features to reinforce theory for advanced students of hospitality, leisure and tourism and related disciplines.
Marketing for Growth
Author: The Economist
Publisher: The Economist
Published: 2014-01-28
Total Pages: 193
ISBN-13: 1610393988
DOWNLOAD EBOOKThe Economist: Marketing for Growth is a guide to how marketing can and should become a business's most important driver of growth. Marketers play a crucial role in generating revenue, and they can play an equally important role in how revenues translate into profit. They can help a company achieve growth by being smarter or more efficient than its competitors, and do so in a sustainable way. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behavior, and the forces at play in markets. This informs the development and improvement of products, processes and standard of service. The book explores how to identify the most valuable customers, the most effective ways to drive revenue growth, and the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence from a wide range of business in Britain, America, Europe and Asia, including Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.
Branded Male
Author: Mark Tungate
Publisher: Kogan Page Publishers
Published: 2008-02-03
Total Pages: 257
ISBN-13: 0749453567
DOWNLOAD EBOOKThe male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Happy Money
Author: Elizabeth Dunn
Publisher: Simon and Schuster
Published: 2013-05-14
Total Pages: 224
ISBN-13: 1476740704
DOWNLOAD EBOOKIf you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong. Happy Money explains why you can get more happiness for your money by following five principles, from choosing experiences over stuff to spending money on others. And the five principles can be used not only by individuals but by companies seeking to create happier employees and provide “happier products” to their customers. Elizabeth Dunn and Michael Norton show how companies from Google to Pepsi to Crate & Barrel have put these ideas into action. Along the way, the authors describe new research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this book, readers will ask themselves one simple question whenever they reach for their wallets: Am I getting the biggest happiness bang for my buck?
Value Proposition Design
Author: Alexander Osterwalder
Publisher: John Wiley & Sons
Published: 2015-01-28
Total Pages: 323
ISBN-13: 1118968077
DOWNLOAD EBOOKThe authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
Orange Coast Magazine
Author:
Publisher:
Published: 1993-03
Total Pages: 162
ISBN-13:
DOWNLOAD EBOOKOrange Coast Magazine is the oldest continuously published lifestyle magazine in the region, bringing together Orange County¹s most affluent coastal communities through smart, fun, and timely editorial content, as well as compelling photographs and design. Each issue features an award-winning blend of celebrity and newsmaker profiles, service journalism, and authoritative articles on dining, fashion, home design, and travel. As Orange County¹s only paid subscription lifestyle magazine with circulation figures guaranteed by the Audit Bureau of Circulation, Orange Coast is the definitive guidebook into the county¹s luxe lifestyle.
