When the Headline Is You
When the Headline Is You

Author: Jeff Ansell

Publisher: John Wiley & Sons

Published: 2010-10-19

Total Pages: 256

ISBN-13: 0470543949

DOWNLOAD EBOOK

Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behind-the-scenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Step-by-step strategies for managing hostile or relentless questions Insider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

Heads You Win
Heads You Win

Author: Paul LaRocque

Publisher: Marion Street Press, Inc.

Published: 2003

Total Pages: 102

ISBN-13: 9780972993708

DOWNLOAD EBOOK

A step-by-step guide to writing better headlines and captions.

Advertising Headlines That Make You Rich
Advertising Headlines That Make You Rich

Author: David Garfinkel

Publisher: Morgan James Publishing

Published: 2018-10-02

Total Pages: 148

ISBN-13: 1600370225

DOWNLOAD EBOOK

From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series

Headline Diplomacy
Headline Diplomacy

Author: Philip Seib

Publisher: Praeger

Published: 1997

Total Pages: 216

ISBN-13:

DOWNLOAD EBOOK

Seib explores the many ways in which news coverage shapes the design and implementation of foreign policy. By influencing the political attitudes of opinion-shaping elites and the public at large, the news media can profoundly affect the conduct of foreign policy. Seib's text analyzes important examples of press influence on foreign affairs: the news media's definition of success and failure, as in reporting the 1968 Tet Offensive in Vietnam; how public impatience, fueled by news reports, can pressure presidents, as happened during the Iran hostage crisis of 1979-81; how presidents can anticipate and control news media coverage, as was done by the Bush administration during the 1991 Gulf War; how press revelation or suppression of secret information affects policy, as in the cases of the Bay of Pigs, the Cuban missile crisis, and various intelligence operations; how coverage of humanitarian crises affects public opinion; the challenges of live TV coverage; and the changing influence of news in the post-Cold War world. By covering a wide range of issues and examples, this important text will stimulate thoughtful appraisal of the relationships between the news media and those who make policy. It will be of interest to students and scholars in journalism, political communication, and international relations.

Headline News
Headline News

Author: John Deming

Publisher: Indolent Books

Published: 2018-05-15

Total Pages: 100

ISBN-13: 9781945023101

DOWNLOAD EBOOK

John Deming creates poetry from the bizarreness that is contemporary American news. His deadpan mindfulness and avant-garde wordplay incorporate newspaper headlines in a way that creates meaning out of our current political and cultural climate, often reflecting the difference between reality and surrealism-a distinction that is crucial today.

The Long Song
The Long Song

Author: Andrea Levy

Publisher: Macmillan + ORM

Published: 2010-04-22

Total Pages: 249

ISBN-13: 142992988X

DOWNLOAD EBOOK

Finalist for the 2010 Man Booker Prize The New York Times Book Review Notable Book of the Year In her follow-up to Small Island, winner of the Whitbread Book of the Year Award and the Orange Prize for Fiction, Andrea Levy once again reinvents the historical novel. Told in the irresistibly willful and intimate voice of Miss July, with some editorial assistance from her son, Thomas, The Long Song is at once defiant, funny, and shocking. The child of a field slave on the Amity sugar plantation in Jamaica, July lives with her mother until Mrs. Caroline Mortimer, a recently transplanted English widow, decides to move her into the great house and rename her "Marguerite." Together they live through the bloody Baptist War and the violent and chaotic end of slavery. An extraordinarily powerful story, "The Long Song leaves its reader with a newly burnished appreciation for life, love, and the pursuit of both" (The Boston Globe).

80 Sensational Headline Writing Prompts
80 Sensational Headline Writing Prompts

Author: Andrew Kaplan

Publisher: Scholastic Inc.

Published: 2001-10

Total Pages: 52

ISBN-13: 9780439222600

DOWNLOAD EBOOK

Encourage your students' enthusiasm for creative writing! Using the dozens of funny, kid-pleasing "headline-style" prompts found in this book, students of all learning styles will be motivated to join in the classroom writing process. Kids will have a ball putting their imaginations in gear to create their own fresh and fabulous stories. You'll enjoy the ease of the fully reproducible format. For use with Grades 3-6.

Dear Mr. You
Dear Mr. You

Author: Mary-Louise Parker

Publisher: Simon and Schuster

Published: 2015-11-10

Total Pages: 240

ISBN-13: 1501107836

DOWNLOAD EBOOK

This book "renders the singular arc of a woman's life through letters Mary-Louise Parker composes to the men, real and hypothetical, who have informed the person she is today. Beginning with the grandfather she never knew, the letters range from a missive to the beloved priest from her childhood to remembrances of former lovers to an homage to a firefighter she encountered to a heartfelt communication with the uncle of the infant daughter she adopted"--

There Is Nothing for You Here
There Is Nothing for You Here

Author: Fiona Hill

Publisher: Mariner Books

Published: 2021-09-07

Total Pages: 437

ISBN-13: 0358574315

DOWNLOAD EBOOK

A celebrated foreign policy expert and key impeachment witness reveals how declining opportunity has set America on the grim path of modern Russia--and draws on her personal journey out of poverty, and her unique perspectives as an historian and policy maker, to show how we can return hope to our forgotten places.

Have You Heard the News?
Have You Heard the News?

Author: Jay

Publisher: New Paige Press

Published: 2022-02-15

Total Pages: 32

ISBN-13: 9781734598087

DOWNLOAD EBOOK

Have You Heard the News? gives kids a first glimpse at some of the red flags they need to watrch out for as they grow up in a media-driven world. As Bria, the Ladybug, and her frog friend, Oakland Jack, set out to enjoy a day in the park, their fun is almost riuined by a panicky duck's misundewrstanding of current event as reported in a local newspaper.