The Measurement of Advertising Effects
Author: George Burton Hotchkiss
Publisher:
Published: 1927
Total Pages: 280
ISBN-13:
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Author: George Burton Hotchkiss
Publisher:
Published: 1927
Total Pages: 280
ISBN-13:
DOWNLOAD EBOOKAuthor: William D. Wells
Publisher: Psychology Press
Published: 2014-03-05
Total Pages: 419
ISBN-13: 1317779517
DOWNLOAD EBOOKThis volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
Author: Darrell Blaine Lucas
Publisher: Facsimiles-Garl
Published: 1985
Total Pages: 432
ISBN-13:
DOWNLOAD EBOOKAuthor: David R. Corkindale
Publisher: Lexington Books
Published: 1975
Total Pages: 268
ISBN-13:
DOWNLOAD EBOOKAuthor: George Burton Hotchkiss
Publisher:
Published: 1927
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOKAuthor: Kristian S. Palda
Publisher:
Published: 1964
Total Pages: 128
ISBN-13:
DOWNLOAD EBOOKAuthor: George Burton Hotchkiss
Publisher:
Published: 1927
Total Pages:
ISBN-13:
DOWNLOAD EBOOKAuthor: Roland Moeller
Publisher: GRIN Verlag
Published: 2021-03-09
Total Pages: 23
ISBN-13: 3346359204
DOWNLOAD EBOOKSeminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Bayreuth (Lehrstuhl für BWL III: Marketing & Konsumentenverhalten), course: Seminararbeit zur Spezialisierung Marketing, language: English, abstract: This paper deals with advertisement effectiveness and how it can be measured. Advertisements have to be well created by companies to target their audience. How can this be accomplished? Also, is there a possibility to measure the effectiveness of such ads? What are the measures for effective advertisements? The paper gives suggestions which measures should be picked and an overview of those. This is followed by recent research and different points of view from scholars on this topic. Advertisement effectiveness and how it is measured is a large research topic. Not only for researchers but lately increasingly important for managers due to cost allocation and huge expanses. It is discussed since decades with constantly new developments and updates due to researchers. Through this process many new views on different measures emerged making it more and more complex for advertisers by considering which advertisement will generate the most profit. Since then, marketing science has created many good models which will be presented in this paper. Do you want to experience a 100 meter bungee jump? Or a tremendously fast race in a formula 1 sports car? Do you prefer a survival march through a tropical forest after paragliding down a mountain? These extraordinary adventures are sold as services by companies like Jochen Schweizer. Advertisement effectiveness and how it is measured is a large research topic. Not only for researchers but lately increasingly important for managers due to cost allocation and huge expanses. It is being discussed since decades with constantly new developments and updates due to researchers.
Author: George Pilibosian
Publisher:
Published: 1947
Total Pages: 74
ISBN-13:
DOWNLOAD EBOOKAuthor: Jagdish N. Sheth
Publisher:
Published: 1973
Total Pages: 50
ISBN-13:
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