Virgin has it. Google has it. And so does Apple. It's the X-Factor - that indefinable characteristic that makes businesses absolutely irresistible to consumers. Designed for all small business owners who want to thrive, not just survive, this book looks at the key elements for the Marketing X-Factor and describes in easy to action steps how you too can transform your company into a profit magnet with an unbeatable competitive edge.
Among the many things that people aspire for, one that most people have in common is to be happy. Some go to great lengths just so they can secure happiness for themselves, but they often mistake transient pleasures and lofty achievements for happiness, not realizing that being happy is more a choice and a process than an end product. Author Xavier Van de Lanotte takes on the noble task of guiding the perennial seeker of happiness or success to the right path, which is paved with moments of self
In this guide, Harnish and his co-authors share practical tools and techniques to help entrepreneurs grow an industry -- dominating business without it killing them -- and actually have fun. Many growth company leaders reach a point where they actually dread adding another customer, employee, or location. It feels like they are just adding more weight to an ever-heavier anchor they are dragging through the sand. To make matters worse, the increased revenues have not turned into more profitability, so at some point they wonder if the journey is worth the effort. This book focuses on the four major decisions every company must get right: People, Strategy, Execution and Cash. The book includes a series of One-Page tools including the One-Page Strategic Plan and the Rockefeller Habits Execution Checklist, which more than 40,000 firms around the globe have used to scale their companies successfully.
Collects All-New X-Factor (2014) #1-6. X-Factor is back...like never before! Serval Industries, one of the world's most trusted names in electronics and a leader in cutting-edge internet and weapons technology, has just unveiled their newest contribution to society...the All-New XFactor! Led by mutant mistress of magnetism, Polaris, the team uses its corporate backing for the betterment of society. But with her half-brother Quicksilver, notorious thief Gambit and more by her side, can Polaris trust that her corporate masters really have good intentions? Especially when X-Factor is meant to help people, but one of their own has a dark secret?! (Hint: it's Gambit.) Be here as the team takes on their former frenemy, Danger, learns the sinister secret of Techno, Inc., and more! Experience the All-New X-Factor...brought to you by Serval Industries!
Researching Jerusalem's first mention in ancient history along with current events, one can easily interpret todays news stories. The fact that a nation has regained her homeland after thousands of years in exile is intriguing. But add to the fact that this has never been done for any other nation. America as the leader of the free world is at a crossroads as to whether or not she retains her position. Gaining a historical background as well as certain critical divine directives give this book a credible must read status. Secure your copy today and interpret news stories with much greater ease and understanding.
"Liber8 Your Business brings you the revolutionary business planning technique that will set every business owner free. It's time to learn the powerful art of backwards planning from real life entrepreneur Laura Humphreys. Laura began life as a secretary and went on to build and sell her own million dollar businesses - using a blueprint that any business owner can copy. In Laura's own words "if I can do it, any one can!" Learn the eight steps to building a valuable, saleable business that makes money without you. This book will change the way your approach your business planning ... forever"--Publisher information.
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer. The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook. Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data. New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies. This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns.
Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing. This fully updated 6th edition of Marketing Communications features more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell's Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts. This edition is also supported by a wealth of online resources, including lecture slides for every chapter and self-tests for students.
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
