The Cultural Politics of Femvertising

The Cultural Politics of Femvertising

Author: Joel Gwynne

Publisher: Springer Nature

Published: 2022-05-18

Total Pages: 240

ISBN-13: 3030991547

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This book addresses the merits and limitations of femvertising, explores the operations of advertising and commodity feminism in a global context, and presents case studies from Anglo-American, South American and East Asian national contexts. The range of topics include the femvertising of beauty products, contraception, lingerie, breast cancer awareness, financial services and corporate branding. Focusing on the ways in which neoliberalism and postfeminism interact with foundational issues of feminist politics, the chapters in this book situate global femvertising as a complex and exciting advertising strategy which holds the potential for social change amidst an uneasy cohabitation with capitalism and commercial culture.


Starting Over

Starting Over

Author: Judith Newton

Publisher: University of Michigan Press

Published: 2012-10-16

Total Pages: 233

ISBN-13: 047202938X

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For more than a decade Judith Newton has been at the forefront of defining and promoting materialist feminist criticism. Starting Over brings together a selection of her essays that chart the establishment of feminist literary criticism in the academy and its relation to other forms of cultural criticism, including Marxist, post-Marxist, new historicist, and cultural materialist approaches, as well as cultural studies. The essays in Starting Over have functioned as exemplars of interdisciplinary thinking, mapping out the ways in which reading strategies and the constructions of history, culture, identity, change, and agency in various materialist theories overlap, and the ways in which feminist-materialist work both draws upon, revises, and complicates the vision of nonfeminist materialist critiques. They are shaped by an awareness that public knowledge is always informed by the so-called private realm of familial and sexual relations and that cultural criticism must bring together investigations of daily behaviors, economic and social relations, and the dynamics of race, class, gender, and sexual struggle. Starting Over is a brilliant synthesis of literature, history, anthropology, the many influential trends in contemporary theory, and the politics of feminism.


Becoming Feminine

Becoming Feminine

Author: Leslie G. Roman

Publisher:

Published: 1988

Total Pages: 230

ISBN-13:

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This book looks at popular culture, especially mass media as an area of struggle for the identity and definition of women.


By, for & about

By, for & about

Author: Wendy Elizabeth Waring

Publisher: Women's Press (UK)

Published: 1994

Total Pages: 336

ISBN-13:

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The phrase "by, for and about" has served as a basic tenet of cultural policy direction in feminism since the early 1970s. Like "the personal is political" or "global sisterhood" it has operated as a shorthand for certain kinds of thinking about feminist and cultural politics. Unlike the other two, it continues to be used quite widely as a way of guiding practice and shaping our thinking about how women produce culture in feminism. The nineteen pieces in this volume deal with fine art, poetry, fiction, film, and oral history. They talk about the underbelly of creation: the editorial processes and the support and disappointments of community. By For and About is a forum for addressing challenging issues that are both historical and contemporary.


The Politics of Being a Woman

The Politics of Being a Woman

Author: H. Savigny

Publisher: Springer

Published: 2015-01-08

Total Pages: 212

ISBN-13: 1137384662

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What does it mean to be a woman in the 21st century? The feminist movement has a long and rich history, but is its time now passed? This edited collection is driven by the question, why is feminism viewed by some (we would add a majority) as outdated, no longer necessary and having achieved its goals, and what role have the media played in this?


Interrogating Postfeminism

Interrogating Postfeminism

Author: Yvonne Tasker

Publisher: Duke University Press

Published: 2007-11-02

Total Pages: 364

ISBN-13: 9780822340324

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DIVFeminist essays examining postfeminism in American and British popular culture./div


Believability

Believability

Author: Sarah Banet-Weiser

Publisher: John Wiley & Sons

Published: 2023-04-05

Total Pages: 137

ISBN-13: 1509553835

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The #MeToo movement created more opportunities for women to speak up about sexual assault. But we are also living in a time when “fake news” and “alternative facts” call into question the very nature of truth. This troubling paradox is at the heart of this compelling book. The convergence of #MeToo and the crisis of post-truth is used to explore the experiences of women and people of color whose claims around issues of sexual violence are often held in doubt. Banet-Weiser and Higgins investigate how the gendered and racialized logics of “believability” are defined and contested within media culture, proposing that a mediated “economy of believability” is the context in which public bids for truth about sexual violence are made, negotiated, and authorized today.