The Communicating Company
Author: Hartmut Hübner
Publisher: Springer Science & Business Media
Published: 2007-03-21
Total Pages: 282
ISBN-13: 3790819298
DOWNLOAD EBOOKMost research on corporate communication has concentrated on positivist approaches, leading to a limited view. This book reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more communicational aspects. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory.