The Art of the Click

The Art of the Click

Author: Glenn Fisher

Publisher: Harriman House Limited

Published: 2018-10-01

Total Pages: 185

ISBN-13: 0857196952

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Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: - The single thing every great writer must do if they want to improve. - How anyone can learn to write a headline that will stop all potential customers in their tracks. - Where to find inspiration and how to feed ideas. - How you can get a customer physically nodding along with every word you write. - How to avoid waffle and make your copy more succinct. - How you can write irresistible offers than no one can refuse. - And much more! Pick up The Art of the Click now to improve your copywriting. You’ll soon be wondering how you ever made a sale without it...


The Art of Zootopia

The Art of Zootopia

Author: Jessica Julius

Publisher: Chronicle Books

Published: 2016-03-15

Total Pages: 165

ISBN-13: 1452154058

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Disney's newest animated feature, Zootopia, is a comedy-adventure starring Officer Judy Hopps, a rookie bunny cop who has to team up with fast-talking scam-artist fox Nick Wilde to crack her first case in the all-animal city of Zootopia. This lushly illustrated book offers a behind-the-scenes view of the elaborate artistry involved in creating the film. Copyright ©2016 Disney Enterprises, Inc. All rights reserved.


Click

Click

Author: Kayla Miller

Publisher: HMH Books For Young Readers

Published: 2019

Total Pages: 195

ISBN-13: 1328707350

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For fans of Smile and Real Friends comes a debut graphic novel about friendship and finding where you "click" in middle school.


On the Art of Building in Ten Books

On the Art of Building in Ten Books

Author: Leon Battista Alberti

Publisher: MIT Press

Published: 1991-07-01

Total Pages: 484

ISBN-13: 9780262510608

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De Re Aedificatoria, by Leon Battista Alberti (1404-1472), was the first modern treatise on the theory and practice of architecture. Its importance for the subsequent history of architecture is incalculable, yet this is the first English translation based on the original, exceptionally eloquent Latin text on which Alberti's reputation as a theorist is founded.


Art on the Block

Art on the Block

Author: Ann Fensterstock

Publisher: Macmillan

Published: 2013-09-17

Total Pages: 314

ISBN-13: 1137278498

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A tour of the last four decades of contemporary art in New York City reveals how artists pioneered new trends in gentrification and inspired art renewals, focusing on the achievements of such artists as Basquiat and Rauschenberg.


Paint Yourself Calm

Paint Yourself Calm

Author: Jean Haines

Publisher: SearchPress+ORM

Published: 2016-05-06

Total Pages: 464

ISBN-13: 1781265062

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Discover the happiness benefits of putting brush to paper with a guide that puts judgment aside and “encourages simple enjoyment of painting” (Library Journal). Meditative, peaceful, and calming, watercolour painting offers a sense of control and self-worth to everyone, with no judgment or goal beyond the joy of painting itself. This book shows you how to calm and enhance your outlook through the movement of brush on paper. Master artist Jean Haines leads you through the journey, putting the emphasis on the joy of play rather than on pressure to perform or produce—and showing you how to wipe away your worries with the soothing, gentle strokes of watercolour paint. “Starting from the premise that everyone can paint, Haines frees readers of the goals and expectations of end results, and encourages simple enjoyment of painting. Open-ended, detailed exercises guide readers through experimenting with paint to gain a sense of control; to relieve stress; to escape; or to be in a better mood. The emotional and psychological properties of color are discussed as are obstacles to creativity and happiness. . . . [a] unique blend of self-care and expression.” —Library Journal


Sorted Books

Sorted Books

Author: Nina Katchadourian

Publisher: Chronicle Books

Published: 2013-02-08

Total Pages: 344

ISBN-13: 1452126860

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A witty and thought-provoking collection of visual poems constructed from stacks of books. Delighting in the look and feel of books, conceptual artist Nina Katchadourian’s playful photographic series proves that books’ covers—or more specifically, their spines—can speak volumes. Over the past two decades, Katchadourian has perused libraries across the globe, selecting, stacking, and photographing groupings of two, three, four, or five books so that their titles can be read as sentences, creating whimsical narratives from the text found there. Thought-provoking, clever, and at times laugh-out-loud funny (one cluster of titles from the Akron Museum of Art’s research library consists of: Primitive Art /Just Imagine/Picasso/Raised by Wolves), Sorted Books is an enthralling collection of visual poems full of wry wit and bookish smarts. Praise for Sorted Books “Katchadourian’s project . . . takes on a weight beyond its initial novelty. It’s a love letter to books, book collecting and the act of reading.” —San Francisco Chronicle “As a longtime fan of [Katchadourian’s] long-running Sorted Books project I’m thrilled for the release of Sorted Books—a collection spanning nearly two decades of her witty and wise minimalist mediations on life by way of ingeniously arranged book spines. . . . In an era drowned in periodic death tolls for the future of the physical book, her project stands as a celebration of the spirit embedded in the magnificent materiality of the printed page.” —Brain Pickings “Katchadourian’s stacks possess an understated sophistication; they are true to the intimate nature of books and yet reveal their dramatic features and unexpected potential.” —Publishers Weekly


Public Art by the Book

Public Art by the Book

Author: Barbara Goldstein

Publisher: University of Washington Press

Published: 2005

Total Pages: 360

ISBN-13:

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This is a nuts and bolts guide for arts professionals and volunteers creating public art in their communities, with information on planning, funding and legal issues.


The Art of the CMA

The Art of the CMA

Author: Greg Robertson

Publisher:

Published: 2020-07-28

Total Pages: 244

ISBN-13: 9781735414409

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How exceptional brokers and agents have gone beyond using Comparative Market Analysis CMAs at listing presentations and now use them to stand out in a crowded marketplace and grow their businesses.