The AMA Handbook of Business Documents
The AMA Handbook of Business Documents

Author: Kevin Wilson

Publisher: AMACOM

Published: 2011-05-10

Total Pages: 224

ISBN-13: 0814417701

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From business plans and sales presentations to newsletters and email marketing, The AMA Handbook of Business Documents gives readers the tips, tricks, and specific words they need to make their company come across on page or screen in a way that leads to its success. This versatile guide to preparing first-class written pieces provides readers with dozens of sample documents and practical tips to give them a strategic and creative advantage when crafting proposals, memos, emails, press releases, collection letters, speeches, reports, sales letters, policies and procedures, warning letters, announcements, and much more. You’ll learn about the various types of business documents and the parts of a document that spell either big success or big trouble. Suited equally to executives, entrepreneurs, managers, administrative staff, and anyone else charged with putting a business’s intentions into words, this handy guide will forever transform the way you communicate your company’s identity, products, services, and strengths in written communication.

AMA Handbook of Business Writing
AMA Handbook of Business Writing

Author: American Management Association

Publisher:

Published: 2010

Total Pages:

ISBN-13: 9781784022228

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Arranged alphabetically and cross-referenced for easier use, the book presents clear examples of how to (and how not to) create winning materials every time. The authors' step-by-step instructions begin with an overview of the writing process, from preparation and research right through to final review and publication.

The AMA Handbook of Business Letters
The AMA Handbook of Business Letters

Author: Jeffrey L. Seglin

Publisher: Amacom Books

Published: 2002

Total Pages: 560

ISBN-13: 9780814406656

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This book/CD-ROM reference for professionals teaches letter-writing basics and offers style and grammar guidelines, along with some 365 sample letters for sales, marketing, and public relations, vendor and supplier issues, credit and collections, transmittal and confirmation, personnel matters, and every other business situation. Appendices list frequently misused words, punctuation guidelines, abbreviations, and telephone and online grammar hotlines. The CD-ROM contains all of the sample letters from the book, which can be customized for immediate use. Seglin teaches magazine publishing in the graduate department of writing, literature, and publishing at Emerson College. Annotation copyrighted by Book News, Inc., Portland, OR

The AMA Handbook of Business Letters
The AMA Handbook of Business Letters

Author: Jeffrey L. Seglin

Publisher: AMACOM Div American Mgmt Assn

Published: 2012

Total Pages: 498

ISBN-13: 0814420125

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Though the fundamentals of letter writing have remained the same, the way we communicate in business is constantly evolving. Whether it's a formal printed letter or an email, the ability to write effective correspondence is essential for success-no matter what the industry. Containing more than 25 percent new material, The AMA Handbook of Business Letters provides readers with over 370 customizable model letters, divided into categories reflecting various aspects of business, including: * Sales, marketing, and public relations * Customer service * Human resources * Credit and collection * Letters to vendors and suppliers * Confirmations, requests, and replies * Permissions * And many more In addition, the book provides readers with a refresher course in the letter-writing basics, and helpful appendices listing common mistakes in grammar, word usage, and punctuation. Comprehensive-and now extensively updated-this invaluable resource provides professionals with an adaptable template for every conceivable business correspondence need.

AMA Complete Guide to Small Business Advertising
AMA Complete Guide to Small Business Advertising

Author: Joe Vitale

Publisher: Contemporary Books

Published: 1995

Total Pages: 216

ISBN-13:

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A book of formulas and techniques for creating successful advertising, designed for small business owners. Covers open letters and advertorials, headlines, using illustrations and photos, tips on writing ad copy, using testimonials and guarantees, direct mail, Yellow Pages tips, and radio and tv ads. Includes worksheets and checklists. Annotation copyright by Book News, Inc., Portland, OR

AMA Business Boot Camp
AMA Business Boot Camp

Author: Edward T. Reilly

Publisher: AMACOM Div American Mgmt Assn

Published: 2013

Total Pages: 258

ISBN-13: 081442001X

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The collective wisdom of The American Management Association-right at your fingertips.