Selling to NASA.
Author:
Publisher:
Published: 1985
Total Pages: 48
ISBN-13:
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Author: United States. National Aeronautics and Space Administration
Publisher:
Published: 1975
Total Pages: 56
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. National Aeronautics and Space Administration
Publisher:
Published: 1979
Total Pages: 46
ISBN-13:
DOWNLOAD EBOOKAuthor: David Meerman Scott
Publisher: MIT Press
Published: 2014-02-28
Total Pages: 145
ISBN-13: 0262026961
DOWNLOAD EBOOKOne of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.
Author:
Publisher: DIANE Publishing
Published: 1994
Total Pages: 48
ISBN-13: 9780788103582
DOWNLOAD EBOOKDesigned to promote a better understanding of NASA's interests and the process of doing business with NASA. Covers: the procurement process, marketing your capabilities, special assistance programs, NASA field installations, sources of additional help, and more. Color photos.
Author: États-Unis. National aeronautics and space administration
Publisher:
Published: 1979
Total Pages: 48
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. National Aeronautics and Space Administration
Publisher:
Published: 1979
Total Pages: 60
ISBN-13:
DOWNLOAD EBOOKAuthor: Great Britain. Department of Trade and Industry
Publisher:
Published: 1991
Total Pages: 80
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1996
Total Pages: 100
ISBN-13:
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