Survive, Exploit, Disrupt
Survive, Exploit, Disrupt

Author: Peter Steidl

Publisher: John Wiley & Sons

Published: 2016-05-12

Total Pages: 224

ISBN-13: 1118320212

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Recessions -- there may not be anything we can do to stopthem, but we have plenty of choices when it comes to ourresponse. During a recession too much time can be spent trying to guesswhat impact it may have, while too little time is spent exploringthe strategic options available. Survive, Exploit, Disrupt addresses the need forcompanies to shift their strategic thinking during an economicdownturn. As trends change and consumer behaviour becomes lesspredictable, companies that triumph over economic downturn fallinto three categories: survivors, exploiters and disrupters. This book shows executives how to navigate their way through themany challenges a recession represents for their business, andcapitalise on the opportunities these periods of upheavalpresent. Inside you’ll discover: the drivers of change during a recession how to adapt to recessionary periods how to exploit growth opportunities and identify disruptiveopportunities specific actions you can take to survive a recession. The result is a solid basis for recession-proof strategy thatcompanies can implement to ensure that they survive the toughtimes.

Recession Marketing
Recession Marketing

Author: Joseph Finora

Publisher: iUniverse

Published: 2009-08

Total Pages: 48

ISBN-13: 1440149941

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Can you market your way out of a recession? Yes you can! By reading this book, among other things, you'll learn how to tap into social media opportunities, how to get on television and into the newspapers, how to e-market and best of all how to keep your business percolating in even the toughest of times. What do we say in our offices? When the going gets tough, the tough start marketing! Is it a coincidence that some of the biggest companies in the world are also the non-stop marketers? Hardly. If you're a businessperson looking to get to that elusive next level, some of the information in this book may help you get there. It's Only a Recession, or Is It? What's All the 'Buzz' about Social Media? Breaking Through Barriers to 'Yes' and Why Price Can Be Irrelevant Is Your Office Crisis-Ready? Harnessing the Cult of Your Personality -- Don't Lose Your Ego, Use It The Greatest Risk of All - Nothing How to Meet the Press or 'I Want My CNBC!'

Boomer Marketing
Boomer Marketing

Author: Ian Chaston

Publisher: Routledge

Published: 2009-06-08

Total Pages: 349

ISBN-13: 1134010044

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Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. Recessions always dampen consumer spending, but in the 21st century’s first recession, the decline in spending among the younger age group has been amplified by excessive borrowing and collapsing house prices. More so than ever before, the current global recession highlights the need for firms to revise their marketing strategies and practices in order to remain competitive. In this book, Ian Chaston uses original case material to propose strategic solutions that take advantage of the moneyed segments of the maturing boomer market. Key topics covered include: Marketing errors made by UK banks in the current global crisis Market research Customer targeting Marketing strategies and pricing innovation Promotion and distribution A world first, Boomer Marketing is useful for students of marketing and consumer behaviour and is essential reading for practitioners who understand the need for money-oriented marketing. Additional lecturer material available at www.routledge.com/9780415489638

Improving Marketing Strategies for Private Label Products
Improving Marketing Strategies for Private Label Products

Author: Arslan, Yusuf

Publisher: IGI Global

Published: 2019-09-20

Total Pages: 383

ISBN-13: 1799802590

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With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.

Recession Storming
Recession Storming

Author: Rupert M. Hart

Publisher: Createspace Independent Publishing Platform

Published: 2008-03-03

Total Pages: 252

ISBN-13: 9781434849533

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The #1 book on Marketing in a Recession on Amazon. com for over 3 years. It was published in early 2008, 9 months before it was announced that we had been in recession since December 2007.So you've cut costs, now what? You just can't cut your way to greatness and "Recession Storming" will get you out into action with new strategies to squeeze more revenue from your customers, increase margin by resisting price pressure, change the game with recession-specific product-offerings, and expand into new markets. There are over 100 marketing strategies from 80 companies from 5 recessions and 40 industry downturns.5 star-rated by reviewers like you: "This book really amazed me for how practical its advice is." "Very practical ...Neat stuff, timely advice." Invaluable for business owners, marketing teams, investors and consultants. Just one idea will repay the price of the book many times over. Also available in extended version (with chapters on costs and acquisitions) as The "Recession Storming" Handbook of Recession & Recovery Strategy (qv). Reach the author at [email protected]

The Guide to Recession Marketing
The Guide to Recession Marketing

Author: Clyde Josef Souza

Publisher: Aqer Management Corporation

Published: 2013-08

Total Pages: 108

ISBN-13: 9780989838900

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This is a guide to Recession marketing for small and large organizations. It will help: - Craft a strategy to help the business thrive in a recession. - Leverage social media to engage with the target market. - Deploy a mobile marketing campaign for effective targeting. - Deploy guerrilla marketing tactics to find new customers. - Anticipate turns in the business cycle and adapt marketing efforts accordingly.

Beat the Recession
Beat the Recession

Author: Carol A. E. Bentley

Publisher: Promote Your Business Ltd

Published: 2008-10

Total Pages: 467

ISBN-13: 0954920627

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Beat any recession, boost your sales with these proven and easy to implement marketing and copywriting tactics. Powerful sales letter writing techniques, innovative marketing ideas and fresh business tips are helping many business owners boost their growth; effectively beating global economic downturns. Now you can discover the valuable advice they take from Carol Bentley's online blog and use on a daily basis. Carol Bentley shares her skills and knowledge from many years of business and sales writing experience on her online blog at www.copywriting4b2b.com Now she has distilled this valuable advice into an easy to read and use reference book. Take action; implement the powerful techniques revealed in the selection of 139 posts from her copywriting blog. * 28 Writing Tips Make Your Sales Letters Zing * 27 Direct Marketing Insights Boost Your Sales Results * 37 Articles Save Time & Deliver Valuable Business Resources * 11 Inspirational Pearls of Wisdom Motivate You To Success * 13 Web Marketing Tips Expand Your Global Reach And revel in the enlightened thinking revealed in the 19 contributions from these expert authors, each with their own popular online blog... Ed Rivis, Rich Schefren, Dr Martin Russell, Terry Dean, Mark Brownlow, Tui Nijoux, Jill Konrath, Hill Robertson, Cindy Silbert and Marc Kline. The book includes the private, subscriber-only messages Carol sent out with download links for bonus reports and audio gifts.

Global Recession: The Insights You Need from Harvard Business Review
Global Recession: The Insights You Need from Harvard Business Review

Author: Harvard Business Review

Publisher: Harvard Business Press

Published: 2021-03-30

Total Pages: 80

ISBN-13: 1647821355

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Roar Out of the Covid-19 Recession You've weathered the shock, the lockdowns, and the slow crawl back. But with a new normal come new risks—and new opportunities. What must you and your business do now to come out of the downturn stronger and better positioned for the future? Global Recession: Insights You Need from Harvard Business Review will help you find possibilities amid the upheaval and reshape your business to seize advantage in the upswing. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

Beat the Recession Marketing
Beat the Recession Marketing

Author: James K. Carley

Publisher: Createspace Independent Pub

Published: 2013-02-19

Total Pages: 152

ISBN-13: 9781481229692

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Includes FREE access to video training for readers only! Learn how to start reaching consumers where they are and grow your business. The world of marketing has changed, as we know it. The side effects of a struggling economy and rapid technology advancements, such as Smart Phones, Social Media and the Internet, has dramatically changed the way consumers connect with businesses. In order for a business to reach the "Modern Consumer" today, it must STOP interrupting what people are interested in, and BECOME what people are interested in. Today, every business must stop and ask themselves four questions: 1) Do you know the needs of your market? 2) Do you know who is your ideal customer? 3) Do you know how to reach local consumers? 4) Are you seeing a positive marketing ROI? Beat The Recession Marketing is made for every Business Professional and Entrepreneur. Inside this book you will learn how to utilize a Multi-Channel Marketing Strategy to consistently get MORE Customers, MORE Revenue and MORE Profit. Today, business success relies heavily upon creating a targeted sales funnel designed especially for your ideal customer. For a consumer to buy your products or services they must Know You, Like You, and Trust You. Beat The Recession Marketing will teach you small business marketing strategies, that reveal how to speak the language of your market. A complete marketing plan template including consumer discovery spreadsheets, video training and recession blueprint. This 6 Pillar System will easily help with marketing your small business and solving five of the biggest problems every business faces: 1) How to increase your visibility in the marketplace. 2) How to generate interested leads. 3) How to capture leads and engage them. 4) How to convert fans into sales. 5) How to build customer retention. James Carley reveals a proven strategy in practical steps, which will help take your business from Blending In to Standing Out. It's time to take your business to the next level. Start Beating The Recession today with something that works.

Marketing at Low Tide
Marketing at Low Tide

Author: Allison Tivnon

Publisher:

Published: 2020-10-19

Total Pages:

ISBN-13: 9781735743707

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In 2020, the longest period of economic expansion in U.S. history came to a grinding halt. Caught off guard by years of growth and record-breaking profits, architecture, engineering, and construction firms (known collectively as the A/E/C Industry) are now reeling and wondering how long the recession will last and how severe the financial impacts will be. During the Great Recession of 2008-2010, many A/E/C firms made deep and devastating cuts into their Marketing departments. These short-sighted 'cost-saving' measures rippled across the country and caused waves of layoffs of marketing professionals across all job categories and levels of seniority. This type of extreme de-investment in marketing resources hinders a firm's ability to position in the hyper-competitive landscape of a recession. It also increases the likelihood of a loss in market share to competitors who didn't make such cuts. To prevent this from happening again, it is important to take a step back and reflect--to both understand the motivations and perceptions that drive firm financial decisions, as well as to clinically review some of the miss-steps marketing departments make when the 'tide goes out'. The wear and tear of a strong economic expansion can take a toll on our marketing operations and make it difficult to pivot into recession. Any stumbles in our agility send signals to our firm leadership that we may not be up to the task of weathering an economic downturn. This book offers several action steps and strategies to reinforce our marketing operations and improve the agility we so badly need right now.