The Crab Dragon

The Crab Dragon

Author: Roderick Hunt

Publisher: Oxford University Press, USA

Published: 2010-03

Total Pages: 0

ISBN-13: 9780198478409

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Floppy's Phonics provide fun, decodable stories and non-fiction, developed to be interwoven with existing much-loved Biff, Chip and Kipper stories for focused synthetic phonics practice.Written by Roderick Hunt MBE and illustrated by Alex Brychta, winners of the 2009 ERA Outstanding achievement award.This book is also available as part of a mixed pack of 6 different books or a class pack of 36 books of the same Oxford Reading Tree stage. Each book pack comes with a free copy of up-to-date and invaluable teaching notes.


In the Garden

In the Garden

Author: Roderick Hunt

Publisher: Oxford University Press, USA

Published: 2011-01-06

Total Pages: 24

ISBN-13: 9780198482789

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The Stage 6 Biff, Chip and Kipper Stories, written by Roderick Hunt and illustrated by Alex Brychta, provide a rich story context to help develop language comprehension and decoding skills.Stories, More Stories A and More Stories B involve familiar situations and a variety of fantasy settings through the magic key adventures.The new-style inside cover notes provide advice and support to help adults read and explore the story with the child, supporting their decoding and language comprehension development.Each pack of 6 includes a Group/Guided Reading Notes Booklet with a Vocabulary Chart listing high frequency tricky words and a Curriculum Coverage Chart for England, Scotland, Northern Ireland and Wales. Each story has individual notes and suggested activities for Group and Independent Reading,Speaking, listening and drama and Writing, with each section showing the relevant objectives covered. Decoding and Language Comprehension opportunities are highlighted throughout.


Buyology

Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.


Painting the Loft

Painting the Loft

Author: Roderick Hunt

Publisher: Oxford University Press, USA

Published: 2010-03

Total Pages: 0

ISBN-13: 9780198478430

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Floppy's Phonics provide fun, decodable stories and non-fiction, developed to be interwoven with existing much-loved Biff, Chip and Kipper stories for focused synthetic phonics practice.Written by Roderick Hunt MBE and illustrated by Alex Brychta, winners of the 2009 ERA Outstanding achievement award.This book is also available as part of a mixed pack of 6 different books or a class pack of 36 books of the same Oxford Reading Tree stage. Each book pack comes with a free copy of up-to-date and invaluable teaching notes.