Nike Inc- Complete Analysis
Nike Inc- Complete Analysis

Author: BANKIM CHANDRA PANDEY

Publisher: BookRix

Published: 2017-11-27

Total Pages: 64

ISBN-13: 374384236X

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Nike competitor analysis Adidas-Adidas worldwide revenue is around 16 billion US dollar and has the brand valuation of around 7 billion US dollar. Adidas is one of the biggest Nike competitors. The main advantage of this company is its brand value and having a strong subsidiary in Reebok. Reebok- The company has world revenue three billion US dollar and brand valuation of around one billion US dollar. It is a subsidiary company of Adidas which operates independently. The company is mainly famous for its designer footwear for sports. Puma- The company has revenue around 3.4 billion and third Nike competitor which is known for its running shoes and sports apparel.The founder of Puma and Adidas were brothers but they got separated in 1948. Adidas is far ahead of Puma but Puma is global Nike competitor. Although Puma lacks in sports sponsorship revenue generated by Puma is enormous. Fila- The company is one of the largest manufacturing companies in footwear brand. Fila is not the premium category in comparison to Nike. The fila adopt penetration pricing technique by giving the cheaper branded product in comparison to NIKE. The company main policy revolves around cost advantage then its design or differentiation.

Nike Inc- Strategic Audit
Nike Inc- Strategic Audit

Author: Bankim Chandra Pandey

Publisher:

Published: 2017-11-21

Total Pages: 27

ISBN-13: 9781973352518

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Introduction 5Company history 6Nike competitor analysis 71-Adidas 72- Reebok- 73-Puma- 74- Fila- 75-Converse- 86-New balance- 87-Under Armour- 88-K Swiss- 89-Asics- 810-Li Ning 8PESTLE ANALYSIS 9Political 9Economic 9Social analysis- 9Technological- 9Legal- 10Economical/ Environmental- 10Major acquisition 10Financial analysis 10Major products 13Major sponsorship of sporting activities 13Importance of advertising campaign 14Corporate social responsibility- 15Nike's plans for the CSR include: 15Advantage to company- 16Advertising 17Marketing Strategy 17Sponsorship adavantages 18Social media 19Inventory management- 19Control and implementation 19Contingency planning 20Pricing strategy 21Channel distribution 21Retail approach 22SWOT Analysis 22Strength 22Weakness 22Opportunity 23Threats 23Conclusion 23References 24

The strategies of the sportswear industry
The strategies of the sportswear industry

Author:

Publisher: GRIN Verlag

Published: 2018-07-17

Total Pages: 28

ISBN-13: 3668752419

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Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of applied sciences, Munich, language: English, abstract: This text provides an overview of the strategies Adidas, Nike and Under Armour implement to compete in the sports apparel industry. Adidas and Nike, but also Under Armour, to some extent, are leveraging from a high bargaining power over their suppliers due to a strong and global supply chain. With the increase in E-Commerce stores and sporty fashion trends, the customer has a lower switching cost, making the sportswear industry very competitive. The sportswear industry consists of 6 strategic pillars: brand portfolio, innovation, markets, team, supply chain, and sustainability. Nike and Adidas compete for the highest market share and try to create a global corporate culture exploiting their history and core values. Sustainability has become a big concern in terms of the unethical supply chain strategy. Under Armour, on the other hand, is focusing to expand and compete with the big players in the sports industry with its unique innovation strategy to produce advanced sports products to enter new markets and reach more customers.

Managing Fashion
Managing Fashion

Author: Kaled K. Hameide

Publisher: Routledge

Published: 2020-11-19

Total Pages: 260

ISBN-13: 1351106848

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The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and a multitude of challenges. Such scope triggered the recent rise in management programs in the U.S. and Europe aiming to produce and train young managers to meet such global and diverse challenges. Managing Fashion covers the fashion business with a twist – a management twist. Its goal is to tackle the topics from a fashion manager perspective referencing relevant management concepts and theories, thus offering a deeper and more practical dimension to the issues addressed. It offers a balanced mix of fashion and management, theory and application, as well as creating an opportunity for analysis and critical thinking. Discussions throughout the book are supported by specially developed case studies and relevant examples taken from the fashion industry. It is an opportunity to expose the fashion student or reader, as well as aspiring fashion managers, to a more practical approach to fashion theories and issues. Managing Fashion will serve as a core text for Fashion Studies, Fashion Entrepreneurship, and Fashion Merchandising majors as well as for special business degrees and management certificates targeting the fashion industry.

Sports Marketing
Sports Marketing

Author: Matthew D. Shank

Publisher: Routledge

Published: 2014-10-03

Total Pages: 662

ISBN-13: 131774344X

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Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

Solutions to Case Studies for Graduate Students
Solutions to Case Studies for Graduate Students

Author: Kofi Aninakwa

Publisher: Page Publishing Inc

Published: 2019-03-21

Total Pages: 349

ISBN-13: 1644244985

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Graduate students, college libraries, and organizations or management teams will benefit tremendously when they acquire and use the solutions to the case studies in this book. Case studies are the well-established and proven techniques that guide students or management teams to adopt prudent concepts theoretically in real-world situations. These studies can help to address an organization's dilemma depending upon the expectations of the stakeholders and the investors. In this edition, this book gives readers access to exemplary solutions to case studies drawn from a wide variety of cases in both academic and applied fields. By studying these examples, students can actively develop their skills in problem-solving using analytical tools to make decisions in complex situations. The reader can cope with ambiguities and learn how to apply optimal solutions in similar situations. It is a must read for anyone intending to tackle managerial case studies.

The Sports Management Toolkit
The Sports Management Toolkit

Author: Paul Emery

Publisher: Routledge

Published: 2011-04-19

Total Pages: 247

ISBN-13: 1134007736

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The Sports Management Toolkit is a practical guide to the most important management tools and techniques available to those working in the sport and leisure industries. Designed to bridge the gap between the classroom and the workplace, it includes ten free-standing chapters, each of which provides a detailed introduction to best practice in one of the core sports management disciplines. Written in a clear and straightforward style, and free of management jargon, the book covers all the key functional areas of contemporary sports management, including: marketing performance management risk management human resource management project management finance. Each chapter includes a detailed, step-by-step description of the key tools and techniques and their application; a ‘real world’ case study to demonstrate the technique in action, plus an extensive guide to further resources and a series of self-test questions. The final chapter offers an extended, integrated case-study, demonstrating how all the key management techniques are combined within the everyday operation of a successful sport or leisure organization. This book is essential reading for all students of sport and leisure management, and for all managers looking to improve their professional practice.

The Routledge Companion to Leadership and Change
The Routledge Companion to Leadership and Change

Author: Satinder K. Dhiman

Publisher: Taylor & Francis

Published: 2023-03-28

Total Pages: 657

ISBN-13: 1000806553

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The unique leadership challenges organizations face throughout the world call for a renewed focus on what constitutes "authentic, inclusive, servant, transformational, principled, values-based, and mindful" leadership. Traditional approaches rarely provide a permeating or systematic framework to garner a sense of higher purpose or nurture deeper moral and spiritual dimensions of leaders. Learning to be an effective leader requires a deep personal transformation, which is not easy. This text provides guidelines in a variety of settings and contexts while presenting best practices in successfully leading the twenty-first century workforce and offering strategies and tools to lead change effectively in the present-day boundary-less work environment. Given the ever-growing, widespread importance of leadership and its role in initiating change, this will be a key reference work in the field of leadership and change management in business. The uniqueness of this book lies in its anchorage in the moral and spiritual dimension of leadership, an approach most relevant for contemporary times and organizations. It represents an important milestone in the perennial quest for discovering the best leadership models and change practices to suit the contemporary organizations. Designed to be a resource for scholars, practitioners, teachers and students seeking guidance in the art and science of leadership and change management, this will be an invaluable reference for libraries with collections in business, management, sports, history, politics, law, and psychology. It will present essential strategies for leading and transforming corporations, small businesses, schools, hospitals, and various nonprofit organizations. It brings the research on leadership and change management up to date, while mapping its terrain and extending the scope and boundaries of this field in an inclusive and egalitarian manner.