Measuring the Effect of Advertising
Author: David R. Corkindale
Publisher: Lexington Books
Published: 1975
Total Pages: 268
ISBN-13:
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Author: David R. Corkindale
Publisher: Lexington Books
Published: 1975
Total Pages: 268
ISBN-13:
DOWNLOAD EBOOKAuthor: S. R. Day
Publisher:
Published: 1964
Total Pages: 40
ISBN-13:
DOWNLOAD EBOOKAuthor: William D. Wells
Publisher: Psychology Press
Published: 2014-03-05
Total Pages: 419
ISBN-13: 1317779517
DOWNLOAD EBOOKThis volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
Author: Avi Goldfarb
Publisher: University of Chicago Press
Published: 2015-05-08
Total Pages: 510
ISBN-13: 022620684X
DOWNLOAD EBOOKThere is a small and growing literature that explores the impact of digitization in a variety of contexts, but its economic consequences, surprisingly, remain poorly understood. This volume aims to set the agenda for research in the economics of digitization, with each chapter identifying a promising area of research. "Economics of Digitization "identifies urgent topics with research already underway that warrant further exploration from economists. In addition to the growing importance of digitization itself, digital technologies have some features that suggest that many well-studied economic models may not apply and, indeed, so many aspects of the digital economy throw normal economics in a loop. "Economics of Digitization" will be one of the first to focus on the economic implications of digitization and to bring together leading scholars in the economics of digitization to explore emerging research.
Author: Darrell Blaine Lucas
Publisher: Facsimiles-Garl
Published: 1985
Total Pages: 432
ISBN-13:
DOWNLOAD EBOOKAuthor: George Pilibosian
Publisher:
Published: 1947
Total Pages: 74
ISBN-13:
DOWNLOAD EBOOKAuthor: George Burton Hotchkiss
Publisher:
Published: 1927
Total Pages: 280
ISBN-13:
DOWNLOAD EBOOKAuthor: George Burton Hotchkiss
Publisher:
Published: 1927
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOKAuthor: Roland Moeller
Publisher: GRIN Verlag
Published: 2021-03-09
Total Pages: 23
ISBN-13: 3346359204
DOWNLOAD EBOOKSeminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Bayreuth (Lehrstuhl für BWL III: Marketing & Konsumentenverhalten), course: Seminararbeit zur Spezialisierung Marketing, language: English, abstract: This paper deals with advertisement effectiveness and how it can be measured. Advertisements have to be well created by companies to target their audience. How can this be accomplished? Also, is there a possibility to measure the effectiveness of such ads? What are the measures for effective advertisements? The paper gives suggestions which measures should be picked and an overview of those. This is followed by recent research and different points of view from scholars on this topic. Advertisement effectiveness and how it is measured is a large research topic. Not only for researchers but lately increasingly important for managers due to cost allocation and huge expanses. It is discussed since decades with constantly new developments and updates due to researchers. Through this process many new views on different measures emerged making it more and more complex for advertisers by considering which advertisement will generate the most profit. Since then, marketing science has created many good models which will be presented in this paper. Do you want to experience a 100 meter bungee jump? Or a tremendously fast race in a formula 1 sports car? Do you prefer a survival march through a tropical forest after paragliding down a mountain? These extraordinary adventures are sold as services by companies like Jochen Schweizer. Advertisement effectiveness and how it is measured is a large research topic. Not only for researchers but lately increasingly important for managers due to cost allocation and huge expanses. It is being discussed since decades with constantly new developments and updates due to researchers.
Author: Donald R. G. Cowan
Publisher:
Published: 1930
Total Pages: 20
ISBN-13:
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