Instructor's Manual for Marketing and Student Resource Manual
Author: James L. Heskett
Publisher:
Published: 1976
Total Pages: 189
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author: James L. Heskett
Publisher:
Published: 1976
Total Pages: 189
ISBN-13:
DOWNLOAD EBOOKAuthor: John R. Brooks
Publisher:
Published: 2003
Total Pages: 450
ISBN-13:
DOWNLOAD EBOOKAuthor: Joel R. Evans
Publisher:
Published: 1990
Total Pages: 0
ISBN-13: 9780023344022
DOWNLOAD EBOOKAuthor: Philip Kotler
Publisher: Prentice Hall
Published: 1994-01
Total Pages: 444
ISBN-13: 9780137244850
DOWNLOAD EBOOKAuthor: Michael J. Dorsch
Publisher:
Published: 2004
Total Pages: 175
ISBN-13: 9780618312856
DOWNLOAD EBOOKAuthor: William M. Pride
Publisher:
Published: 1993
Total Pages: 0
ISBN-13: 9780618192465
DOWNLOAD EBOOKAuthor: Joel R. Evans
Publisher:
Published: 1987
Total Pages: 581
ISBN-13: 9780023344503
DOWNLOAD EBOOKAuthor: Douglas W. Mellott
Publisher:
Published: 1978
Total Pages: 276
ISBN-13: 9780879094546
DOWNLOAD EBOOKAuthor: Louis E. Boone
Publisher:
Published: 1992
Total Pages:
ISBN-13: 9780030744334
DOWNLOAD EBOOKAuthor: Louis E. Boone
Publisher: Harcourt College Pub
Published: 1995
Total Pages: 440
ISBN-13: 9780030039096
DOWNLOAD EBOOKProducts often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.