Instructor's Manual for Contemporary Cases in Marketing
Author: W. Wayne Talarzyk
Publisher:
Published: 1983
Total Pages: 237
ISBN-13: 9780030626142
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Author: W. Wayne Talarzyk
Publisher:
Published: 1983
Total Pages: 237
ISBN-13: 9780030626142
DOWNLOAD EBOOKAuthor: Atanu Adhikari
Publisher: Springer
Published: 2017-05-27
Total Pages: 94
ISBN-13: 3319526979
DOWNLOAD EBOOKThis is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.
Author: Charles W. Lamb
Publisher:
Published: 1987
Total Pages: 187
ISBN-13: 9780395429112
DOWNLOAD EBOOKAuthor: Roger D. Blackwell
Publisher:
Published: 1993-09-01
Total Pages: 140
ISBN-13: 9780030975967
DOWNLOAD EBOOKAuthor: Mary C. Gilly
Publisher:
Published: 1989
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOKAuthor: Thomas V. Greer
Publisher:
Published: 1975
Total Pages: 58
ISBN-13:
DOWNLOAD EBOOKAuthor: Norman Alceo Paul Govoni
Publisher:
Published: 1983
Total Pages: 82
ISBN-13:
DOWNLOAD EBOOKAuthor: Dale L. Varble
Publisher:
Published: 1976
Total Pages: 133
ISBN-13:
DOWNLOAD EBOOKAuthor: Mary C. Gilly
Publisher:
Published: 1989
Total Pages: 417
ISBN-13:
DOWNLOAD EBOOKAuthor: Guiltinan
Publisher:
Published: 1991-07-01
Total Pages:
ISBN-13: 9780070489486
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