Home Health Care Industry Marketing Research Report
Author:
Publisher:
Published: 1996
Total Pages: 182
ISBN-13:
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Health Care Marketing
Author: Philip D. Cooper
Publisher: Jones & Bartlett Learning
Published: 1994
Total Pages: 548
ISBN-13: 9780834205277
DOWNLOAD EBOOKHealth Care Marketing: A Foundation for Managed Quality builds on tradition and delivers the very latest answers to the whats, whys, and hows of making effective marketing a reality in your health care organization. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single timely and comprehensive source.
Essentials of Health Care Marketing
Author: Berkowitz
Publisher: Jones & Bartlett Publishers
Published: 2016-08-15
Total Pages: 609
ISBN-13: 1284094316
DOWNLOAD EBOOKEssentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Healthcare Market Research
Author: Eric N. Berkowitz
Publisher: Irwin Professional Publishing
Published: 1997
Total Pages: 0
ISBN-13: 9781557386427
DOWNLOAD EBOOKHealthcare Marketing Research is a "how-to" guide for professionals who want practical tools to create a successful market research project. Writing from the healthcare researcher's perspective, the authors provide guidelines for understanding and performing market research through a broad range of analytical techniques and numerous examples of how to apply these techniques. Let Healtcare Marketing Research be your guide, showing you how to identify, evaluate and compare your market; how to use primary and secondary data; how to conduct market research using samples from today's health care environment; how to analyze your market's demographics; and how to measure demand and create utilization estimates.
Marketing Handbook for Home Health Agencies
Author: Emmanuel Anene
Publisher: AuthorHouse
Published: 2014-09-05
Total Pages: 52
ISBN-13: 1496936868
DOWNLOAD EBOOKThis book is basically to aid amateur and professional home health marketers or business development specialists in the execution of their tasks of generating referrals for their respective home health agencies. The book is further intended for the enlightenment of administrators, managers, and owners regarding the problems in, and complexities of, home health marketing and how and what could be done to help the marketers in achieving their goals.
A Descriptive Study of Marketing Practices Among Community Health Agencies in the Midwest
Author: Kathleen L. Joosten
Publisher:
Published: 1985
Total Pages: 242
ISBN-13:
DOWNLOAD EBOOKEssentials of Health Care Marketing
Author: Eric Berkowitz
Publisher: Jones & Bartlett Learning
Published: 2011
Total Pages: 536
ISBN-13: 0763783331
DOWNLOAD EBOOKHealth Sciences & Professions
Plunkett's Health Care Industry Almanac 2007: Health Care Industry Market Research, Statistics, Trends & Leading Companies
Author: Jack W. Plunbett
Publisher: Plunkett Research, Ltd.
Published: 2006
Total Pages: 734
ISBN-13: 1593920792
DOWNLOAD EBOOKContains information to understand the trends, technologies, finances, and leading companies of a specific industry.
For-Profit Enterprise in Health Care
Author: Institute of Medicine
Publisher: National Academies Press
Published: 1986-01-01
Total Pages: 580
ISBN-13: 0309036437
DOWNLOAD EBOOK"[This book is] the most authoritative assessment of the advantages and disadvantages of recent trends toward the commercialization of health care," says Robert Pear of The New York Times. This major study by the Institute of Medicine examines virtually all aspects of for-profit health care in the United States, including the quality and availability of health care, the cost of medical care, access to financial capital, implications for education and research, and the fiduciary role of the physician. In addition to the report, the book contains 15 papers by experts in the field of for-profit health care covering a broad range of topicsâ€"from trends in the growth of major investor-owned hospital companies to the ethical issues in for-profit health care. "The report makes a lasting contribution to the health policy literature." â€"Journal of Health Politics, Policy and Law.
Modern Health Care Marketing
Author: Gamini Gunawardane
Publisher: World Scientific
Published: 2020-06-05
Total Pages: 515
ISBN-13: 9813279532
DOWNLOAD EBOOKThis book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.
