History of Imagery and Illustration in Persuasive Techniques

History of Imagery and Illustration in Persuasive Techniques

Author: Molly Hunt

Publisher:

Published: 2014-12-20

Total Pages:

ISBN-13: 9781320311328

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Wartime propaganda may have disappeared after the Second World War but advertisement has remained equally powerful in persuading us to purchase hundreds of pounds worth of consumer goods. What is it about imagery that can make us invest, and that made people make the biggest sacrifice that was risking their life at War? With an exploration of various examples, wartime propaganda is contrasted, perhaps controversial , with Apple advertisement.


Techniques of Visual Persuasion

Techniques of Visual Persuasion

Author: Larry Jordan

Publisher: New Riders

Published: 2020-07-13

Total Pages: 669

ISBN-13: 0136766749

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In today's remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People don't read, they skim. Persuasive images that attract, hold, and motivate an audience is essential. Techniques of Visual Persuasion shows how to use images to grab the viewer's attention long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.


Persuasive Imagery

Persuasive Imagery

Author: Linda M. Scott

Publisher: Routledge

Published: 2003-04-02

Total Pages: 470

ISBN-13: 1135635684

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This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.


The Power and Influence of Illustration

The Power and Influence of Illustration

Author: Alan Male

Publisher: Bloomsbury Publishing

Published: 2019-04-04

Total Pages: 256

ISBN-13: 1350024112

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Delving into the rationale behind influential communication, The Power And Influence Of Illustration helps you understand how to work with a message to create convincing illustrations for your audience. Alan Male explains how illustrative imagery can lampoon, shock, insult, threaten, subvert, ridicule, express discontent and proclaim political and religious allegiance. He explores how its tools have been used in the past, and looks at how contemporary illustrators can use their own work to persuade – and discusses where the line between persuasion and propaganda lies. These issues are explored using hundreds of full colour images from international artists, both contemporary and historical.


History and Its Theories

History and Its Theories

Author: Dr. Rajendra Raskar

Publisher: Sharp Publications Pvt.Ltd

Published: 2023-08-01

Total Pages: 108

ISBN-13:

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History is the study of past events, evolving through various theories like Marxist, Great Man, and Annales, shaping our understanding of human civilization's development.


The Art of Art History

The Art of Art History

Author: Donald Preziosi

Publisher: Oxford University Press, USA

Published: 2009

Total Pages: 600

ISBN-13: 0199229848

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This anthology is a guide to understanding art history through critical reading of the field's most innovative and influential texts, focusing on the past two centuries.


The Practice of Theory

The Practice of Theory

Author: Keith Moxey

Publisher: Cornell University Press

Published: 2018-07-05

Total Pages: 172

ISBN-13: 1501729020

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Many art historians regard poststructuralist theory with suspicion; some even see its focus on the political dimension of language as hostile to an authentic study of the past. Keith Moxey bridges the gap between historical and theoretical approaches with the provocative argument that we cannot have one without the other. "If art history is to take part in the processes of cultural transformation that characterize our society," he writes, "then its historical narratives must come to terms with the most powerful and influential theories that currently determine the way in which we conceive of ourselves." After exploring how the insights offered by deconstruction and semiotics change our understanding of representation, ideology, and authorship, Moxey himself puts theory into practice. In a series of engaging essays accompanied by twenty-eight illustrations, he first examines the impact of cultural values on Erwin Panofsky's writings. Taking a fresh look at work by artists from Albrecht Dürer and Erhard Schön to Barbara Kruger and Julian Schnabel, he then examines the process by which he generic boundaries between "high" and "low" art have helped to sustain class and gender differences. Making particular reference to the literature on Martin Schongauer, Moxey also considers the value of art history when it is reduced to artist's biography. Moxey's interpretation of the work of Hieronymus Bosch not only reassesses its intelligence and imagination, but also brings to light its pragmatic conformity to elite definitions of artistic "genius." With his compelling analysis of the politics of interpretation, Moxey draws attention to a vital aspect of the cultural importance of history.


The Art of Persuasion

The Art of Persuasion

Author: Robert A. Sobieszek

Publisher: ABRAMS

Published: 1988

Total Pages: 210

ISBN-13:

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Published in conjunction with a world-touring photographic exhibition, this handsome volume chronicles the evolution of advertising photography from straightforward 19th century product images, to present-day work by Bert Stern, Henry Wolf, Irving Penn and others who create an entire advertisement in a single sophisticated photograph. Print advertising can reflect social climate but is more often a trendsetter, we see here: Edward Steichen's elegantly profiled cigarette lighters, for example, or modernist patterns (Auguste Sander, Moholy-Nagy et al.) of the '20s and '30s, the more recently familiar Marlboro and Hathaway men along with Onofrio Paccione's thigh-bound necklace and Penn's lipstick ""palette.'' Sobieszek, curator of the exhibit, has had a difficult task, since much of the original material, not considered ``art,'' was lost or destroyed. Photography Book Club alternate. --


The Practice of Persuasion

The Practice of Persuasion

Author: Keith Moxey

Publisher: Cornell University Press

Published: 2018-08-06

Total Pages: 163

ISBN-13: 1501729039

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This sequel to The Practice of Theory stresses the continued need for self-reflective awareness in art historical writing. Offering a series of meditations on the discipline of art history in the context of contemporary critical theory, Moxey addresses such central issues as the status of the canon, the nature of aesthetic value, and the character of historical knowledge. The chapters are linked by a common interest in, even fascination with, the paradoxical power of narrative and the identity of the authorial voice. Moxey maintains that art history is a rhetoric of persuasion rather than a discourse of truth. Each chapter in The Practice of Persuasion attempts to demonstrate the paradoxes inherent in a genre that—while committed to representing the past—must inevitably bear the imprint of the present. In Moxey's view, art history as a discipline is often unable to recognize its status as a regime of truth that produces historically determined meanings and so continues to act as if based on a universal aesthetic foundation. His new book should enable art historians to engage with the past in a manner less determined by tradition and more responsive to contemporary values and aspirations.


Where Words and Images Meet

Where Words and Images Meet

Author: Ludmilla Jordanova

Publisher: Bloomsbury Publishing

Published: 2024-03-07

Total Pages: 257

ISBN-13: 1350300586

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Bringing together a fascinatingly diverse yet closely related group of subjects, Where Words and Images Meet asks us to rethink what we know about words and images and how they interact. From 19th-century frontispieces to Soviet photo albums, from the relationships between portraits and biographies to museum labels, the book's richly illustrated chapters open up historically specific connections between word and image to collective examination and fruitful analysis. Written by both established and emerging scholars in a range of interrelated fields, the chapters deliberately foreground previously overlooked topics as well as unfamiliar disciplinary approaches, to offer a stimulating and carefully developed framework for looking at these ubiquitous phenomena afresh. Where Words and Images Meet opens up for analysis and reflection the forms of attention, practices, skills and assumptions that underlie visual interpretation and meaning-making in the writing of history. By bringing the features of the materials we read and look at into focus, we can grasp more effectively the complex interrelationships involved, and enhance our practice and understanding.