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Author: Steve Love
Publisher:
Published: 2009
Total Pages: 0
ISBN-13: 9781606927670
DOWNLOAD EBOOKMobile communications technology affects our lives from both a social and economic perspective. This book brings together different research approaches that investigate how people use mobile technology and how mobile technology itself can influence the behaviour of humans.
Author: Ray Poynter
Publisher: John Wiley & Sons
Published: 2014-10-06
Total Pages: 312
ISBN-13: 1118935624
DOWNLOAD EBOOKThe premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times—along with their tablets, smartwatches, media players, and navigation devices. The continuous surge of mobile innovation provides unprecedented access to real-time consumer behaviour. Mobile market research allows users to reach more people, engage more people, and collect more valuable data as respondents are free to engage at their own pace, on their own time. Industry forerunners Ray Poynter, Navin Williams, and Sue York employ decades of study to examine the present and future state of mobile market research, as well as the advantages and disadvantages of various approaches. This book contains clear, comprehensive knowledge for those who implement, utilise, and study the field. Readers will learn: The characteristics, scope, and importance of mobile market research Purposes and effects of principal tools like brand tracking, ad testing, customer satisfaction research, and research technology How mobile devices are used for qualitative and quantitative research by way of online focus groups, online discussions, mobile diaries, mobile ethnographies, and mobile surveys Aspects and implications of mobile computer interviews, mobile phone interviews, mixed-mode research, international mobile research, and research using passive data, panels, lists, and communities The significance of the mobile ecosystem, market research ethics, and research on research Designed to be accessible and helpful for beginners and advanced users alike, The Handbook of Mobile Market Research is an extensive guide to one of the most promising, dynamic methods of data collection.
Author: Sara Price
Publisher: SAGE
Published: 2013-08-06
Total Pages: 513
ISBN-13: 1446287084
DOWNLOAD EBOOKResearch on and with digital technologies is everywhere today. This timely, authoritative Handbook explores the issues of rapid technological development, social change, and the ubiquity of computing technologies which have become an integrated part of people′s everyday lives. This is a comprehensive, up-to-date resource for the twenty-first century. It addresses the key aspects of research within the digital technology field and provides a clear framework for readers wanting to navigate the changeable currents of digital innovation. Main themes include: - Introduction to the field of contemporary digital technology research - New digital technologies: key characteristics and considerations - Research perspectives for digital technologies: theory and analysis - Environments and tools for digital research - Research challenges Aimed at a social science audience, it will be of particular value for postgraduate students, researchers and academics interested in research on digital technology, or using digital technology to undertake research.
Author: Daniele Toninelli
Publisher:
Published: 2015-09-29
Total Pages: 168
ISBN-13: 9781909188532
DOWNLOAD EBOOKDaily activity sees data constantly fl owing through cameras, the internet, satellites, radio frequencies, sensors, private appliances, cars, smartphones, tablets and the like. Among all the tools currently used, mobile devices, especially mobile phones, smartphones and tablets, are the most widespread, with their use becoming prevalent in everyday life within both developed and developing countries. Shopping, reading newspapers, participating in forums, projecting and completing surveys, communicating with friends and making new ones, fi ling tax returns and getting involved in politics are all examples of how ingrained mobile technology is to modern lifestyle. Mobile devices allow a wide range of heterogeneous activities and, as a result, have great potential in terms of the different types of data that can be collected. The use of mobile devices to collect, analyse and apply research data is explored here. This book focuses on the use of mobile devices in various research contexts, aiming to provide a detailed and updated knowledge on what is a comparatively new fi eld of study. This is done considering different aspects: main methodological possibilities and issues; comparison and integration with more traditional survey modes or ways of participating in research; quality of collected data; use in commercial market research; representativeness of studies based only on the mobile-population; analysis of the current spread of mobile devices in several countries, and so on. Thus, the book provides interesting research findings from a wide range of countries and contexts. This book was developed in the framework of WebDataNet's Task Force 19. WebDataNet, was created in 2009 by a group of researchers focusing on the discussion on data collection methods. Supported by the European Union programme for the Coordination of Science and Technology, WebDataNet has become a unique, multidisciplinary network that has brought together leading web-based data collection experts from several institutions, disciplines, and relevant backgrounds from more than 35 different countries.
Author: Keengwe, Jared
Publisher: IGI Global
Published: 2017-10-31
Total Pages: 480
ISBN-13: 1522539506
DOWNLOAD EBOOKAdvancements in technology in modern societies have resulted in an abundance of new educational tools and aids. Analyzing the effects of different mobile educational applications can provide insight into how technology can promote or discourage purposeful learning among students and educators alike. The Handbook of Research on Mobile Technology, Constructivism, and Meaningful Learning is a crucial scholarly resource that examines the use of newly-developed technology on classroom education. Featuring pertinent topics that include collaborative learning, social media integration, virtual reality, and critical thinking dispositions, this publication is ideal for educators, academicians, students, and researchers that are interested in expanding their knowledge on recent trends and technologies that are enhancing the educational field.
Author: Monika Büscher
Publisher: Edward Elgar Publishing
Published: 2020-08-28
Total Pages: 448
ISBN-13: 1788115465
DOWNLOAD EBOOKReflecting the variety and diversity of mobile methods and their applications, this comprehensive Handbook illuminates the multiple dimensions and transdisciplinary nature of mobilities research, from transport to tourism, cargo to information as well as physical, virtual and imaginative mobilities. It brings together key contributions on the state of the art of qualitative and quantitative research, multimethod combinations and co-creation methods within the mobilities paradigm.
Author: Anthony E. Kelly
Publisher: Routledge
Published: 2014-07-16
Total Pages: 559
ISBN-13: 1317639642
DOWNLOAD EBOOKThis Handbook presents the latest thinking and current examples of design research in education. Design-based research involves introducing innovations into real-world practices (as opposed to constrained laboratory contexts) and examining the impact of those designs on the learning process. Designed prototype applications (e.g., instructional methods, software or materials) and the research findings are then cycled back into the next iteration of the design innovation in order to build evidence of the particular theories being researched, and to positively impact practice and the diffusion of the innovation. The Handbook of Design Research Methods in Education-- the defining book for the field -- fills a need in how to conduct design research by those doing so right now. The chapters represent a broad array of interpretations and examples of how today’s design researchers conceptualize this emergent methodology across areas as diverse as educational leadership, diffusion of innovations, complexity theory, and curriculum research. This volume is designed as a guide for doctoral students, early career researchers and cross-over researchers from fields outside of education interested in supporting innovation in educational settings through conducting design research.
Author: Lumsden, Joanna
Publisher: IGI Global
Published: 2008-02-28
Total Pages: 1166
ISBN-13: 1599048728
DOWNLOAD EBOOK"This book compiles authoritative research from scholars worldwide, covering the issues surrounding the influx of information technology to the office environment, from choice and effective use of technologies to necessary participants in the virtual workplace"--Provided by publisher.
Author: Keengwe, Jared
Publisher: IGI Global
Published: 2017-07-13
Total Pages: 497
ISBN-13: 1522529543
DOWNLOAD EBOOKWhile many facets of our lives are rapidly becoming more digital, educational institutions are now faced with the task of finding new and innovative ways to incorporate technology into the classroom. Examining the latest trends in digital tools provides a more effective learning environment for future generations. The Handbook of Research on Digital Content, Mobile Learning, and Technology Integration Models in Teacher Education is a pivotal scholarly reference source that outlines the most efficient ways for educators to employ technology-enhanced lesson plans in their classroom. Featuring pertinent topics that include blended learning environments, student engagement, artificial intelligence, and learner-centered pedagogy, this is an ideal resource for educators, aspiring teachers, and researchers that are interested in discovering recent trends and techniques related to digital learning environments and technology-enhanced classrooms.
Author: Simon Kennedy Beames
Publisher: Taylor & Francis
Published: 2024-08-29
Total Pages: 665
ISBN-13: 1040106471
DOWNLOAD EBOOKThis is the first book to explore the numerous ways in which mobile technologies and social media are influencing our outdoor experiences. Across the fields of outdoor education, outdoor recreation and leisure, and nature-based tourism, the book considers how practices within each of those domains are being influenced by dramatically shifting interactions between technology, humans, the natural world, and wider society. Drawing on cutting-edge research by leading scholars from around the world and exploring key concepts and theory, as well as developments in professional practice, the book explains how digital technology and media are no longer separate from typical human and social activity. Instead, the broader field of outdoor studies can be viewed as a world of intertwined socio-technical assemblages that need to be understood in more diverse ways. The book offers a full-spectrum view of this profound shift in our engagement with the world around us by presenting new work on subjects including networked spaces in residential outdoor education, digital competencies for outdoor educators, the use of social media in climbing communities, and the impact of digital technologies on experiences of adventure tourism. This is essential reading for anybody with an interest in outdoor studies, outdoor education, adventure education, leisure studies, tourism, environmental studies, environmental education, or science, technology, and society studies.
