Transcultural Marketing for Incremental and Radical Innovation

Transcultural Marketing for Incremental and Radical Innovation

Author: Christiansen, Bryan

Publisher: IGI Global

Published: 2013-11-30

Total Pages: 588

ISBN-13: 1466647507

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As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.


The Central Bank and the Financial System

The Central Bank and the Financial System

Author: Charles Albert Eric Goodhart

Publisher: MIT Press

Published: 1995

Total Pages: 560

ISBN-13: 9780262071673

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As economic advisor to the Bank of England for many years, C. A. E. Goodhart is uniquely positioned to assess the role of the central bank in the modern financial system. This book brings together twenty-one of his previously published articles dealing with the changing functions of central banks over time, recent efforts to maintain price stability, and debates over specific financial regulation proposals in the UK. Although the current day-to-day operations of central banks are subject to continuous comment and frequent criticism, their structural role within the economic system as a whole has generally been accepted without much question, despite several attempts by economists in recent decades to challenge the value of the institution. C. A. E. Goodhart brings his knowledge of both the theoretical arguments and the actual working of central banks to bear in these essays. Part I looks at the general purposes and functions of central banks within the financial system and their evolution over time. Part II concentrates on the current objectives and operations of central banks, and the maintenance of price stability in particular. Part III analyzes the broader issues of financial regulation.


Urban High-Technology Zones

Urban High-Technology Zones

Author: Ahoura Zandiatashbar

Publisher: Elsevier

Published: 2023-07-26

Total Pages: 168

ISBN-13: 0323901670

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Urban High-Technology Zones offers essential planning insights for our increasingly high-tech economy and society, looking at the role the built environment plays, the policy factors that contribute to their formation and growth, quality-of-life impacts of high tech clusters on their surrounding communities, and economic geography. Using a combination of advanced geospatial data-driven techniques with evidence-based insights, the book provides quantitative measures on high tech cluster’s social, environmental and economic impacts. While findings are from drawn cities in the US, the book’s spatial analyses, methodology, research conclusions and literature reviews are generalizable to cities around the world. Users will find numerous insights and guidance on the role high-tech clusters play in how cities reach their economic growth and social equity goals, making it a useful resource for academic research and policy guidance. Draws on disaggregated firm-level data to provide strong analytical granularity Includes numerous and diverse case studies focusing economic externalities, policy implementation, and institutional barriers Examines such issues as housing affordability and high-tech clusters’ place attributes


Ethical Decision-Making in Management

Ethical Decision-Making in Management

Author: Matej Drašček

Publisher: Taylor & Francis

Published: 2023-04-21

Total Pages: 282

ISBN-13: 1000869245

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Moral pragmatism has been largely ignored in Business Ethics, despite its natural attraction and the fact that it is prominent in philosophy and socio-economic theories. The main premise of the book is that the complexity of today’s business world does not permit a grand ethical theory, notwithstanding the different attempts made by scientists. Moral pragmatism is the ‘go-to’ approach where the ethical decision-making of managers varies dependent on different circumstances but it always integrates moral considerations. Ethical decision-making is no longer based simply on known rules, but entails the constant dynamic interaction of circumstances, the development of new rules, managers’ past experiences, their knowledge concerning ethics, and skills of moral reasoning. This book interweaves the postmodern approach to management studies and, based on its innovative research, reintroduces moral pragmatism in Business Ethics. The combination of decision-making theories, philosophy and postmodernism paves the way for future novel research in Business Ethics, making it an excellent resource for researchers, academics, and advanced students in the field of Business Ethics. Practitioners, on the other hand, will benefit by improving their skills in ethical decision-making and leadership.


East Asian Regionalism from a Legal Perspective

East Asian Regionalism from a Legal Perspective

Author: Tamio Nakamura

Publisher: Routledge

Published: 2009-06-08

Total Pages: 339

ISBN-13: 113401032X

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Plenty has been written about the political and economical aspects of regionalism, but the legal perspective has been neglected. East Asian Regionalism From a Legal Perspective is unique in synthesizing legal, economic and political analyses. In the first part, the book investigates the current features of regionalism from a comparative perspective, looking at economic and currency cooperation and comparing Asian regionalism with Europe and Latin America. In the second part, the contributors go on to look at the present legal features of regionalism, covering institutional frameworks, trade diversity and regional integration. The third part of the book is truly unique in proposing an essential groundwork for the institutionalisation of an East Asian Community. It conceives a draft East Asian Charter, an essential document that distils what East Asian nations have achieved, and also includes integral principles and fundamental rules for future cooperation among countries and peoples in the region. This book will be of interest to graduates and academics interested in regionalism, international relations, international law and Asian studies.


Routledge Handbook of Japanese Business and Management

Routledge Handbook of Japanese Business and Management

Author: Parissa Haghirian

Publisher: Routledge

Published: 2016-01-29

Total Pages: 596

ISBN-13: 1317859545

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The Routledge Handbook of Japanese Business and Management provides a comprehensive overview of management and business processes and practices in Japanese companies. The contributors combine theoretical findings and research results with a practical and contemporary view on how corporations and firms are managed in Japan. The handbook is divided into eight sections covering: historical perspectives on Japanese management; structure and theory of the Japanese firm; the corporate environment in Japan; the Japanese work environment; the Japanese market; manufacturing and logistics; interaction and communication; the future of Japanese management. This book is an essential reference resource for students and scholars working on Japanese companies, the Japanese market-place, Japanese consumers, or management processes in the Japanese firm. The book also provides an interesting and informative read for managers who need to deepen their knowledge on Japanese business processes.