A revision of the bestselling visual guide to becoming a graphic designer Becoming a Graphic Designer provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. Featuring 65 interviews with today's leading designers, this visual guide has more than 600 illustrations and covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. The book offers profiles of major industries and key design disciplines, including all-new coverage of careers in exhibition design and illustration. Steven Heller (New York, NY) is Art Director of the New York Times Book Review and cochair of the MFA/Design program at the School of Visual Arts. He is the author of over 80 books on design and popular culture. Teresa Fernandes (Greenwich, CT) is a publications designer and art director.
Begin your graphic design career now, with the guidance of industry experts Becoming a Graphic and Digital Designer is a single source guide to the myriad of options available to those pursuing a graphic design career. With an emphasis on portfolio requirements and job opportunities, this guide helps both students and individuals interested in entering the design field prepare for successful careers. Coverage includes design inspiration, design genres, and design education, with discussion of the specific career options available in print, interactive, and motion design. Interviews with leading designers like Michael Bierut, Stefan Sagmeister, and Mirko Ilic give readers an insider's perspective on career trajectory and a glimpse into everyday operations and inspirations at a variety of companies and firms. Design has become a multi-platform activity that involves aesthetic, creative, and technical expertise. Becoming a Graphic and Digital Designer shows readers that the field once known as "graphic design" is now richer and more inviting than ever before. Learn how to think like a designer and approach projects systematically Discover the varied career options available within graphic design Gain insight from some of the leading designers in their fields Compile a portfolio optimized to your speciality of choice Graphic designers' work appears in magazines, advertisements, video games, movies, exhibits, computer programs, packaging, corporate materials, and more. Aspiring designers are sure to find their place in the industry, regardless of specific interests. Becoming a Graphic and Digital Designer provides a roadmap and compass for the journey, which begins today.
GRAPHIC DESIGN IS ONE OF THE MOST flexible careers imaginable. From the types of places where you can work to the different jobs that you can do, the combinations are nearly infinite. You can join the ranks of established Fortune 500 companies, or march to your own tune as a self-employed freelancer. You can work from your home office in your pajamas, or put on a suit and tie and direct an advertising agency. You can even make movies for Disney! Graphic designers are the renaissance artists of the 21st century. The graphic designer is a true artist, drawing inspiration from everywhere - television shows, food, clothing styles, faraway places, nature, and interesting people. Unlike starving artists of days gone by, however, these highly skilled individuals are well paid to create art in the Digital Age. They influence every area of our culture, and continually have more and more input into every area of society. These artists are responsible for creating clothes, furniture, signs, websites, books, magazines, commercials, home appliances, cars, traffic signals, product packaging, the layout of city parks and tourist attractions, and even driverless cars. They deliver messages through visual concepts, designed to communicate ideas that inspire, inform, and captivate consumers. Graphic designers use a variety of print, electronic, and video media to create the designs that meet commercial needs of employers and clients. Using computer applications, they develop the overall layout and design of magazines, newspapers, journals, corporate reports, and other publications. They also may produce promotional displays and marketing brochures for products and services, develop distinctive company brands, and create signs and signage systems (called environmental graphics) for business and government. They help users navigate websites and produce the credits that appear before and after television programs and movies. One of the most compelling aspects of graphic design is that it is always changing. The technology used gets updated constantly. There are always new versions of software to learn, new techniques to apply, new strategies to try out. Getting a design job usually requires a four-year college or art school degree, but graduation is not the end of a designer's education. Lifelong learning is needed to succeed in this field. The specialties of web design, animation, video entertainment, and user experience, are currently seeing the most job growth, but the whole industry is seeing an uptick. There is the potential to make nearly six figures in this career if you are highly skilled and choose a hot specialty. Most designers will not obtain that level of success, but every designer can build a rewarding and satisfying career. That could mean climbing the corporate ladder, working solo, or creating an independent agency or design studio. If you are creative, love to learn, speak Adobe, and are handy with a keyboard and mouse, graphic design could be a good fit for your career.
This open access book explores the digital transformation of small and rural towns, in particular, how to measure the evolution and development of digital towns. In addition to access to resources, competition from urban and global markets, and population trends, rural communities present lesser access and use of digital technologies and have lower digital competencies and skills than their urban counterparts. Consequently, they experience less beneficial outcomes from increased digitalisation than urban areas. This book defines what a digital town is and explores digitalisation from the perspective of the four basic economic sectors in towns - individuals and households, businesses, the public sector, and civil society - and three types of enabling infrastructure - digital connectivity, education, and governance. Particular attention is paid to how digitalisation efforts are measured by intergovernmental and international organisations for each sector and enabling infrastructure. The book concludes with a Digital Town Readiness Framework that offers local communities, policymakers, and scholars an initial set of indicators upon which to develop digital town initiatives, and measure progress. For those ready to embrace the opportunity, this book is a pathfinder on the road to a more equitable and impactful digital society and digital economy. Theo Lynn is Full Professor of Digital Business at DCU Business School, Ireland. Pierangelo Rosati is Assistant Professor in Business Analytics at DCU Business School, Ireland. Edel Conway is Full Professor in HRM and Organisational Psychology and Director of Doctoral Studies at DCU Business School, Ireland. Declan Curran is Associate Professor of Economics at DCU Business School, Ireland. Grace Fox is a post-doctoral researcher attached to the Irish Institute of Digital Business. Colm OGorman is Interim Dean and Full Professor of Entrepreneurship at DCU Business School, Ireland.
The most comprehensive career book series available, Opportunities in ... explores a vast range of professions. Each book offers: The latest information on a field of interest Training and education requirements for each career Salary statistics for different positions within each field Up-to-date professional and Internet resources And much more.
Technology has sent shockwaves of change through the world of commercial art. Digital illustration and design, online portfolio sites, and the proliferation of stock art have radically changed the way that illustrators and graphic designers work. What has not changed, however, is the wealth of illustrators and graphic designers hoping to turn their talent into freelance success. More than ever, artists face questions such as how to get started, how to sell their work, how to promote themselves, and what to do once they are working. For those embarking on freelance careers in illustration or graphic design, the answers have arrived. A twenty-five year veteran in the field, Michael Fleishman, has detailed every business aspect of commercial art in Starting Your Career as a Freelance Illustrator or Graphic Designer.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
From the author of the bestselling Becoming a Graphic Designer and the editor of Adobe Think Tank comes this clear overview of the field of digital design This complete guide to the evolving digital design disciplines opens the door to today’s most sought-after job opportunities in Web, video, broadcast, game, and animation design. Featuring over 45 interviews with leading digital designers and more than 225 illustrations, the book covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. This is an ideal starting point for anyone considering a career in the digital design world. Steven Heller (New York, NY) is the co-chair of the MFA Designer As Author program and co-founder of the MFA in Design Criticism program at the School of Visual Arts, New York. He is the author or editor of over 100 books on design and popular culture, including Becoming a Graphic Designer (0-471-71506-9). David Womack (New York, NY) writes about trends in design and technology for numerous publications and consults on digital strategy for leading organizations. He is the editor of Adobe Think Tank.
Careers in Art offers all the information career seekers need to explore and choose a profession and then narrow it down to a job that suits them. The book provides an overview of the field of art, outlines job options, and shows how to plan and prepare for a career.
