On Food and Cooking
On Food and Cooking

Author: Harold McGee

Publisher: Simon and Schuster

Published: 2007-03-20

Total Pages: 898

ISBN-13: 1416556370

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A kitchen classic for over 35 years, and hailed by Time magazine as "a minor masterpiece" when it first appeared in 1984, On Food and Cooking is the bible which food lovers and professional chefs worldwide turn to for an understanding of where our foods come from, what exactly they're made of, and how cooking transforms them into something new and delicious. For its twentieth anniversary, Harold McGee prepared a new, fully revised and updated edition of On Food and Cooking. He has rewritten the text almost completely, expanded it by two-thirds, and commissioned more than 100 new illustrations. As compulsively readable and engaging as ever, the new On Food and Cooking provides countless eye-opening insights into food, its preparation, and its enjoyment. On Food and Cooking pioneered the translation of technical food science into cook-friendly kitchen science and helped birth the inventive culinary movement known as "molecular gastronomy." Though other books have been written about kitchen science, On Food and Cooking remains unmatched in the accuracy, clarity, and thoroughness of its explanations, and the intriguing way in which it blends science with the historical evolution of foods and cooking techniques. Among the major themes addressed throughout the new edition are: · Traditional and modern methods of food production and their influences on food quality · The great diversity of methods by which people in different places and times have prepared the same ingredients · Tips for selecting the best ingredients and preparing them successfully · The particular substances that give foods their flavors, and that give us pleasure · Our evolving knowledge of the health benefits and risks of foods On Food and Cooking is an invaluable and monumental compendium of basic information about ingredients, cooking methods, and the pleasures of eating. It will delight and fascinate anyone who has ever cooked, savored, or wondered about food.

Echoes at Fishermen’s Rock
Echoes at Fishermen’s Rock

Author: UNESCO

Publisher: UNESCO Publishing

Published: 2012-12-11

Total Pages: 121

ISBN-13: 9230010324

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1. Food from the land, the ocean shores and the tree canopy2. The lagoon3. The reef4. The open sea5. Omens, stars, singing and other valuable things.

A History of Fishing
A History of Fishing

Author: Dietrich Sahrhage

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 354

ISBN-13: 3642774113

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Described here are the origin and general trends in the development of fishing from the earliest times up to the present in various parts of the world. The techniques applied and the economic and social problems involved are covered. Fishing methods have not changed much since the Stone Age, but continuous technical improvements like the construction of sea-worthy ships, more efficient gear, and finally mechanization of fishing have led to enormous development and a high fish production, of now 100 million tons per year. Extensive utilization has caused heavy overexploitation of the resources and consequently growing concern. The book concludes with an evaluation of perspectives for the future utilization of living resources.

Buyology
Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.