Buyology

Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.


Perfume

Perfume

Author: Neil Chapman

Publisher: Hardie Grant

Published: 2019-04-02

Total Pages: 0

ISBN-13: 9781784882433

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A beautifully made scent can encapsulate a particular feeling, transport you to a very specific time in life with clarity, or remind you of a special loved one or friend. And just like wearing your favorite outfit or shoes, your favorite perfume can make you feel invincible. The question is, how do you find such a creation? With the number of new releases steadily increasing, it can be bewildering even attempting to find a perfume you like, let alone love. In Perfume, Neil Chapman guides readers through a world that can at times seem overwhelming. Fragrances of every variety are listed 'note by note' in clearly divided categories that will steer you in the direction of a perfume you not only like, but love and cherish as 'your' signature scent. Chapters explore popular notes (for example, vanilla, sandalwood, jasmine, rose, patchouli, chocolate) or a broader identifiable group (such as 'oceanics', 'green florals' or 'anti-perfume'), giving an insight into that particular category as well as a clear sense of the similarities and differences between the scents described within it. Featuring over 700 scents, from vintage perfumes to department store classics, rarities and niche boutique fragrances, Perfume is a true portal into the beautiful world of perfume. The further you go on this journey, the more you will be amazed by how many beautiful creations do exist if you take the time to look.


Choosing Health

Choosing Health

Author: Great Britain. Department of Health

Publisher: The Stationery Office

Published: 2004

Total Pages: 262

ISBN-13: 9780101637428

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"This White Paper sets out the key principles for supporting the public to make healthier and more informed choices in regards to their health. The Government will provide information and practical support to get people motivated and improve emotional wellbeing and access to services so that healthy choices are easier to make." -- Publisher's website.


Letters from Iceland

Letters from Iceland

Author: W. H. Auden

Publisher:

Published: 2018

Total Pages: 0

ISBN-13: 9780571283521

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When Auden and MacNeice travelled in Iceland together in 1936, the verse, prose, letters and notes they recorded would appear the following year as 'Letters from Iceland'.


The Nerdy Nummies Cookbook

The Nerdy Nummies Cookbook

Author: Rosanna Pansino

Publisher: Simon and Schuster

Published: 2015-11-03

Total Pages: 256

ISBN-13: 1501104012

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A cookbook based on the author's fondness of geek culture and baking.


Baking All Year Round

Baking All Year Round

Author: Rosanna Pansino

Publisher: Simon and Schuster

Published: 2018-10-23

Total Pages: 256

ISBN-13: 1501179837

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NOW STARRING ON HBO MAX’S BAKETOPIA ​ New York Times bestselling author of The Nerdy Nummies Cookbook and beloved YouTube star Rosanna Pansino is back with a delicious and inspired new collection of recipes! In this book you will find more than 85 recipes for many of the holidays and special occasions that Rosanna Pansino’s family celebrates, such as Christmas, New Year’s, Valentine’s Day, birthdays, Mother’s Day, Father’s Day, and more. It will be your guide for years to come with fun, creative, and delicious ideas to make and share. This book has everything you’ll need to make a lasting impression. It’s also sprinkled with several recipes that are either gluten-free, dairy-free, or vegan, so there’s something for everyone to enjoy and celebrate all year round!