A Strategic Analysis & Growth Plan for Nike, Inc
Author: Esteve A. Jimenez
Publisher:
Published: 2017
Total Pages: 148
ISBN-13:
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Nike Inc- Complete Analysis
Author: BANKIM CHANDRA PANDEY
Publisher: BookRix
Published: 2017-11-27
Total Pages: 64
ISBN-13: 374384236X
DOWNLOAD EBOOKNike competitor analysis Adidas-Adidas worldwide revenue is around 16 billion US dollar and has the brand valuation of around 7 billion US dollar. Adidas is one of the biggest Nike competitors. The main advantage of this company is its brand value and having a strong subsidiary in Reebok. Reebok- The company has world revenue three billion US dollar and brand valuation of around one billion US dollar. It is a subsidiary company of Adidas which operates independently. The company is mainly famous for its designer footwear for sports. Puma- The company has revenue around 3.4 billion and third Nike competitor which is known for its running shoes and sports apparel.The founder of Puma and Adidas were brothers but they got separated in 1948. Adidas is far ahead of Puma but Puma is global Nike competitor. Although Puma lacks in sports sponsorship revenue generated by Puma is enormous. Fila- The company is one of the largest manufacturing companies in footwear brand. Fila is not the premium category in comparison to Nike. The fila adopt penetration pricing technique by giving the cheaper branded product in comparison to NIKE. The company main policy revolves around cost advantage then its design or differentiation.
Just Do it
Author: Roger L. Chen
Publisher:
Published: 1994
Total Pages: 244
ISBN-13:
DOWNLOAD EBOOKThe success of NIKE, Inc. is deemed miracle by professionals on both Wall Street and Madison Avenue. Research done in the past tends to credit the growth of NIKE, Inc. to its marketing strategies. By placing the achievement of the company in the postmodern context, this study analyzes the cultural factors which contribute to the company's achievement. A brief yet well-documented history of NIKE, Inc. is provided. The nature and function of NIKE, Inc.'s athlete endorsements and contemporary sport are analyzed in a cultural context. The cultural significance of three representative NIKE advertisements, and the globalization of NIKE, Inc. are also scrutinized. A literature review provides theoretical guidelines to the understanding of the relationship between the business achievement of NIKE, Inc. and the postmodern reality we are living in today. Interviews with 38 key informants and questionnaire surveys show that NIKE, Inc. is a dream factory which uses the American Dream as a selling point to expand its market both within the United States and overseas. Therefore, the success of NIKE, Inc. should be viewed more as a cultural phenomenon than as a business achievement.
Digital Transformation in the Sports Apparel Industry. The Case of Nike, Inc.
Author: Lukas Johannes Markus Stangl
Publisher: GRIN Verlag
Published: 2021-06-24
Total Pages: 150
ISBN-13: 3346427730
DOWNLOAD EBOOKMaster's Thesis from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 95%, , language: English, abstract: The global revenue of the sports apparel industry is larger than it has ever been before. Digital transformation has been a driver for the industry, leading to digital innovations within the industry. This has led to the fall of market leaders while creating opportunities for new market entrants by capturing market share through leveraging new technologies. The company Nike has been the market leader in the sports apparel industry for several decades and is known to be a forerunner in innovation. The purpose of this research is to examine how digital transformation has affected Nike, Inc. and the sports apparel industry and how it will shape the future. A secondary aim is to investigate how Nike’s customers perceive these changes and to scrutinize their digital needs and expectations. This research furthermore aims to conclude about the digital needs and expectations of Nike’s customers and if they align with Nike’s strategy. The research used a triangulation of three methods and provides a holistic analysis to make recommendations to the management of Nike. Primary research was conducted through a questionnaire-based customer survey and expert interviews with the management and specialists at Nike. Secondary research included reviewing frameworks for strategic analysis. The analysis distinguishes digital natives (i.e. aged 21 years or younger) and digital immigrants (i.e. aged above 21 years). The results showed that these two groups differ in their sales-channel preferences, digital needs and expectations. The secondary research was confirmed by the findings from the expert interviews and customer survey. Overall, Nike’s digital transformation strategy appears to align with the needs and expectations of the company’s customers.
Contemporary Strategy Analysis
Author: Robert M. Grant
Publisher: John Wiley & Sons
Published: 2021-11-22
Total Pages: 546
ISBN-13: 1119815231
DOWNLOAD EBOOKThe updated new edition of the market-leading strategic analysis textbook, addressing the emerging challenges that businesses face in an increasingly complex and dynamic environment In Contemporary Strategy Analysis, expert strategist and lecturer Robert M. Grant equips management students and working professionals with the concepts, frameworks, and techniques needed to make better strategic decisions. Designed to be accessible to readers from different backgrounds and with varying levels of experience, this classic textbook combines a rigorous approach to business strategy with real-world examples of current practice and highly relevant case studies personally written by the author. Contemporary Strategy Analysis focuses on the essential tasks of strategy, showing readers how to use the tools of strategy analysis to identify, analyze, and exploit the sources of superior business performance to secure competitive advantage. The eleventh edition examines the role of strategy in a world reshaped by the Covid-19 pandemic and discusses a wide range of trending topics — such as the corporate social responsibility movement and environmental, social, and governance innovation — presented alongside fully integrated business models and up-to-date examples of business model innovation. Perfect for undergraduate and MBA students of business, Contemporary Strategy Analysis has also proven influential with consultants, executives, and others engaged in the strategic direction of a modern enterprise.
Strategic Marketing Planning
Author: Richard M.S. Wilson
Publisher: Routledge
Published: 2010-05-04
Total Pages: 552
ISBN-13: 1136435247
DOWNLOAD EBOOKStrategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures
Playing to Win
Author: Alan G. Lafley
Publisher: Harvard Business Press
Published: 2013
Total Pages: 274
ISBN-13: 142218739X
DOWNLOAD EBOOKExplains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Strategic Management
Author: R. Edward Freeman
Publisher: Cambridge University Press
Published: 2010-03-11
Total Pages: 294
ISBN-13: 1107716993
DOWNLOAD EBOOKStrategic Management: A Stakeholder Approach was first published in 1984 as a part of the Pitman series in Business and Public Policy. Its publication proved to be a landmark moment in the development of stakeholder theory. Widely acknowledged as a world leader in business ethics and strategic management, R. Edward Freeman's foundational work continues to inspire scholars and students concerned with a more practical view of how business and capitalism actually work. Business can be understood as a system of how we create value for stakeholders. This worldview connects business and capitalism with ethics once and for all. On the 25th anniversary of publication, Cambridge University Press are delighted to be able to offer a new print-on-demand edition of his work to a new generation of readers.
Handbook of Middle Management Strategy Process Research
Author: Steven W. Floyd
Publisher: Edward Elgar Publishing
Published: 2017-12-29
Total Pages: 521
ISBN-13: 1783473258
DOWNLOAD EBOOKThe premise of this volume is that the complex social processes that animate strategic decisions involve not only top-level executives, but also middle managers distributed throughout the organization. Designed for doctoral students and others interested in middle managers and strategy process, the Handbook integrates the threads of scholarly work in this domain and charts a course for future research. Chapters are written both by scholars who have ‘paved the way’ for the middle management perspective and scholars who have done recent, cutting edge research from this point of view.
