Plunkett's Sports Industry Almanac 2012
Plunkett's Sports Industry Almanac 2012

Author: Jack W. Plunkett

Publisher:

Published: 2011-07

Total Pages: 0

ISBN-13: 9781608796427

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Plunkett's Sports Industry Almanac covers the entire sports industry, providing competitive intelligence, market research and business analysis. In addition to major sporting leagues and teams, related sectors include sporting goods manufacturing, sports apparel, sporting events broadcasting and retailing. Sports and professional athletes attract companies interested in endorsements, advertising, merchandising and marketing opportunities. Our coverage includes sports business trends analysis and sports industry statistics. Topics include major leagues and their revenues, sports equipment and technologies, sports broadcasting, pay per view, Internet broadcasting, new stadiums, sports league expansion into China and sports related advertising. We also include a sports business glossary and a listing of sports industry contacts, such as industry associations. Next, we profile the world's top 350 teams, leagues, sporting goods retailers, sporting equipment manufacturers and sports sector companies. Profiles include business descriptions and up to 27 executives by name and title. Purchasers will find a form in the book enabling them to register for 1-year, 1-seat online access to tools at Plunkett Research Online, including the ability to view the market research/industry trends section and industry statistics. You have access, at no additional charge, to the very latest data posted to Plunkett Research Online. Online tools enable you to search and view selected companies, and then export selected company contact data, including executive names. You'll find industry analysis, an overview and market research report of the sports, sporting goods, sports marketing, stadiums, teams and leagues businesses in one value-priced package.

The Sporting Goods Market
The Sporting Goods Market

Author:

Publisher:

Published: 2019

Total Pages: 164

ISBN-13:

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This report presents projections of 2018 consumer purchases from an online survey conducted in January 2019. The study results are based on data collected from over 15,000 households. All products are based on purchases during the 2018 calendar year (January 2018‐December 2018). Projections of 2018 sales were based on 127.6 million households. This is the ninth year that an online survey methodology was used for collecting data on sport equipment and footwear purchases. Prior to 2010, this annual study was conducted using a mailback survey methodology. Readers should keep this in mind when making direct comparisons to data published prior to 2010. The online consumer panel used in this study is maintained by Dynata. The panel is balanced to parallel the actual household distribution as reported by the U.S. Bureau of the Census, in five important characteristics: state of residence, household income, household size, age of household head, and population density. For example, 4.8% of the U.S. households live in New England, and 4.8% of the panel households live in New England. The data showing percent of equipment units purchased in each type of outlet is based only on the most recent purchase. The percentages are indicative of the relative unit and dollar sales by outlet type, but they do not represent the actual percent of units and dollars sold by each type.

Plunkett's Sports Industry Almanac 2014
Plunkett's Sports Industry Almanac 2014

Author: Jack W. Plunkett

Publisher: Plunkett Research

Published: 2013-07-15

Total Pages: 0

ISBN-13: 9781608797097

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Plunkett's Sports Industry Almanac covers the entire sports industry, providing competitive intelligence, market research and business analysis. In addition to major sporting leagues and teams, related sectors include sporting goods manufacturing, sports apparel, sporting events broadcasting and retailing. Sports and professional athletes attract companies interested in endorsements, advertising, merchandising and marketing opportunities. Our coverage includes sports business trends analysis and sports industry statistics. Topics include major leagues and their revenues, sports equipment and technologies, sports broadcasting, pay per view, Internet broadcasting, new stadiums, sports league expansion into China and sports related advertising. We also include a sports business glossary and a listing of sports industry contacts, such as industry associations. Next, we profile the world's top 350 teams, leagues, sporting goods retailers, sporting equipment manufacturers and sports sector companies. Profiles include business descriptions and up to 27 executives by name and title. Purchasers will find a form in the book enabling them to register for 1-year, 1-seat online access to tools at Plunkett Research Online, including the ability to view the market research/industry trends section and industry statistics. You have access, at no additional charge, to the very latest data posted to Plunkett Research Online. Online tools enable you to search and view selected companies, and then export selected company contact data, including executive names. You'll find industry analysis, an overview and market research report of the sports, sporting goods, sports marketing, stadiums, teams and leagues businesses in one value-priced package.

Plunkett's Sports Industry Almanac 2011
Plunkett's Sports Industry Almanac 2011

Author: Jack W. Plunkett

Publisher: Plunkett Research

Published: 2010-07

Total Pages: 0

ISBN-13: 9781593921743

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The sports business is a dynamic and growing industry in the U.S., Europe, Asia Pacific and elsewhere. In addition to major sporting leagues and teams, related sectors include sporting goods manufacturing, sports apparel, sporting events broadcasting and retailing. Sports and professional athletes attract companies interested in endorsements, advertising, merchandising and marketing opportunities. Plunkett¿s Sports Industry Almanac covers such sectors, providing competitive intelligence, market research and business analysis. Our coverage includes sports business trends analysis and sports industry statistics. We also include a sports business glossary and a listing of sports industry contacts, such as industry associations. Next, we profile over 350 leading teams, leagues and sports sector companies. Profiles include business descriptions and up to 27 executives by name and title. Price includes a CD-ROM, which enables you to search, filter, view and export selected contact data, including executive names for mail merge and contact management. You'll find industry analysis, an overview and market research report of sports, sporting goods, sports marketing, stadiums, teams, and leagues business in one value-priced package.

Plunkett's Sports Industry Almanac 2016
Plunkett's Sports Industry Almanac 2016

Author: Jack W. Plunkett

Publisher: Plunkett Research

Published: 2015-06-30

Total Pages: 0

ISBN-13: 9781628313680

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Plunkett's Sports Industry Almanac covers the entire sports industry, providing competitive intelligence, market research and business analysis. In addition to major sporting leagues and teams, related sectors include sporting goods manufacturing, sports apparel, sporting events broadcasting and retailing. Sports and professional athletes attract companies interested in endorsements, advertising, merchandising and marketing opportunities. Our coverage includes sports business trends analysis and sports industry statistics. Topics include major leagues and their revenues, sports equipment and technologies, sports broadcasting, pay per view, Internet broadcasting, new stadiums, sports league expansion into China and sports related advertising. We also include a sports business glossary and a listing of sports industry contacts, such as industry associations. Next, we profile the world's top 350 teams, leagues, sporting goods retailers, sporting equipment manufacturers and sports sector companies. Profiles include business descriptions and up to 27 executives by name and title. Purchasers will find a form in the book enabling them to register for 1-year, 1-seat online access to tools at Plunkett Research Online, including the ability to view the market research/industry trends section and industry statistics. You have access, at no additional charge, to the very latest data posted to Plunkett Research Online. Online tools enable you to search and view selected companies, and then export selected company contact data, including executive names. You'll find industry analysis, an overview and market research report of the sports, sporting goods, sports marketing, stadiums, teams and leagues businesses in one value-priced package.

The Sporting Goods Industry
The Sporting Goods Industry

Author: Richard A. Lipsey

Publisher: McFarland

Published: 2006-06-07

Total Pages: 179

ISBN-13: 0786427183

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The last 20 years have brought remarkable growth and change to the sporting goods industry. The term "sporting goods" once comprised only equipment like golf clubs, basketballs and tennis rackets. With the recent explosion in apparel and footwear sales, though, the industry has moved far beyond equipment manufacture. Skyrocketing marketing budgets have resulted in top-name athletic endorsements and relentless branding, and athletic companies' logos are now easily among the most recognizable corporate trademarks in the world. This work, both a valuable text for students and an indispensable handbook for professionals, offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and market shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce. Each chapter includes discussion questions and exercises. Appendices provide directories of sporting goods vendors, retailers, and multi-sport media and trade associations. Instructors considering this book for use in a course may request an examination copy here.