A Financial Analysis of the Sports Manufacturer ADIDAS
A Financial Analysis of the Sports Manufacturer ADIDAS

Author: Patricia Seitz

Publisher: GRIN Verlag

Published: 2015-06-19

Total Pages: 21

ISBN-13: 3956876903

DOWNLOAD EBOOK

Seminar paper from the year 2014 in the subject Economics - Finance, grade: 1,3, Fairleigh Dickinson University, Metropolitan Campus, language: English, abstract: The present study includes a financial analysis of the sports goods manufacturer Adidas Group AG and its subsidiaries. This is important to understand the further course of the work, which falls under all Adidas Group AG. The main feature of this paper is to calculate the ten different financial ratios and evaluate them. For this a comparison of the key corporate figures and secondly, a comparison with companies from the same industry is made. The following is an overview of sponsor contracts in the company and current status in the sport industry. The result of the analysis shows that this sporting goods manufacturer is indeed represented worldwide, but mainly in Europe and should therefore invest more in the American market.

A Financial Analysis of the Sportswear Company Adidas AG
A Financial Analysis of the Sportswear Company Adidas AG

Author: Miriam Rudolph

Publisher: GRIN Verlag

Published: 2016-03-10

Total Pages: 30

ISBN-13: 3668170207

DOWNLOAD EBOOK

Seminar paper from the year 2016 in the subject Business economics - Operations Research, grade: 82 (Distinction), , course: MBA, language: English, abstract: This report presents a financial analysis of the sportswear company Adidas by comparing different financial ratios over time and with its most identical competitors. It further reviews Adidas’s position in the financial markets and evaluates returns in relation to the level of risk associated from an investor perspective. Following are the key findings: – Despite stable sales Adidas’s financial performance declines considerable in 2014, leaving the company far behind its main rival Nike. – A comparable high debt level exposes Adidas to increased financial risk. – Adidas’s dividend yield is the highest in the industry. – A sharp fall of the EPS in 2014 leads to a significant share price drop.

Strategic management analysis of adidas. Conditions in the sports equipment industry and available resources
Strategic management analysis of adidas. Conditions in the sports equipment industry and available resources

Author:

Publisher: GRIN Verlag

Published: 2014-12-15

Total Pages: 34

ISBN-13: 3656860335

DOWNLOAD EBOOK

Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: 2,0, Ashcroft International Business School Cambridge (Anglia Ruskin University), course: Strategic Management, language: English, abstract: This paper aims to evaluate conditions in the market environment in which adidas operates. Not only the sports equipment industry itself - the micro environment - is looked at, but also the wider macro environment. Additionally, adidas' critical success factors are outlined, its resource capabilities are evaluated, highlighting threshold and unique resources, and the company's core competences are specified. Using a SWOT analysis, conclusions are drawn by assessing how well the strategic capabilities of adidas fit the environmental factors relevant to the company.

The strategies of the sportswear industry
The strategies of the sportswear industry

Author:

Publisher: GRIN Verlag

Published: 2018-07-17

Total Pages: 28

ISBN-13: 3668752419

DOWNLOAD EBOOK

Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of applied sciences, Munich, language: English, abstract: This text provides an overview of the strategies Adidas, Nike and Under Armour implement to compete in the sports apparel industry. Adidas and Nike, but also Under Armour, to some extent, are leveraging from a high bargaining power over their suppliers due to a strong and global supply chain. With the increase in E-Commerce stores and sporty fashion trends, the customer has a lower switching cost, making the sportswear industry very competitive. The sportswear industry consists of 6 strategic pillars: brand portfolio, innovation, markets, team, supply chain, and sustainability. Nike and Adidas compete for the highest market share and try to create a global corporate culture exploiting their history and core values. Sustainability has become a big concern in terms of the unethical supply chain strategy. Under Armour, on the other hand, is focusing to expand and compete with the big players in the sports industry with its unique innovation strategy to produce advanced sports products to enter new markets and reach more customers.

Nike Inc- Complete Analysis
Nike Inc- Complete Analysis

Author: BANKIM CHANDRA PANDEY

Publisher: BookRix

Published: 2017-11-27

Total Pages: 64

ISBN-13: 374384236X

DOWNLOAD EBOOK

Nike competitor analysis Adidas-Adidas worldwide revenue is around 16 billion US dollar and has the brand valuation of around 7 billion US dollar. Adidas is one of the biggest Nike competitors. The main advantage of this company is its brand value and having a strong subsidiary in Reebok. Reebok- The company has world revenue three billion US dollar and brand valuation of around one billion US dollar. It is a subsidiary company of Adidas which operates independently. The company is mainly famous for its designer footwear for sports. Puma- The company has revenue around 3.4 billion and third Nike competitor which is known for its running shoes and sports apparel.The founder of Puma and Adidas were brothers but they got separated in 1948. Adidas is far ahead of Puma but Puma is global Nike competitor. Although Puma lacks in sports sponsorship revenue generated by Puma is enormous. Fila- The company is one of the largest manufacturing companies in footwear brand. Fila is not the premium category in comparison to Nike. The fila adopt penetration pricing technique by giving the cheaper branded product in comparison to NIKE. The company main policy revolves around cost advantage then its design or differentiation.

International Management
International Management

Author: Peter Stanwick

Publisher: Edward Elgar Publishing

Published: 2020-01-31

Total Pages: 462

ISBN-13: 1788112733

DOWNLOAD EBOOK

International Management: A Stakeholder Approach applies a practical, engaging and real time approach to the evolving topics related to International Management. In thirteen chapters, the authors discuss the complexities managers must address when making decisions in a global marketplace, including the complexity of globalization; the external global environment; ethics and social responsibility; culture; communication; entry strategies; global strategies; management decision making; motivation; leadership and organizational change; and human resources.

Education in Sport and Physical Activity
Education in Sport and Physical Activity

Author: Karen Petry

Publisher: Routledge

Published: 2022-03-08

Total Pages: 260

ISBN-13: 1000541282

DOWNLOAD EBOOK

Sport and physical activity are embedded in our education systems and in wider society. This book takes the broadest possible look at this topic, across every key discipline and on different continents, opening up important new directions for the future development of sport and physical activity education. The book examines education in sport coaching, sport management, PE teacher training, physical activity and health promotion, and the emerging discipline of outdoor studies, considering how trends such as globalisation, digitalisation, and privatisation are having a profound impact on education programs. It identifies some of the most important societal issues that must be addressed by sport and physical activity educators, including healthy lifestyles, inequality, intercultural aspects, human rights, and emerging technologies, and looks at how sport and physical activity education in Europe, North America, Latin America, Asia, and Australasia is evolving to meet these challenges. Designed to invite self-reflection, to provoke debate and to open up new cross-disciplinary and international perspectives within sports organisations and higher education institutions, this book is fascinating reading for advanced students, researchers, teachers, and policy makers with an interest in sport and physical activity.

Sport Analytics
Sport Analytics

Author: Gil Fried

Publisher: Taylor & Francis

Published: 2016-11-10

Total Pages: 279

ISBN-13: 1317212886

DOWNLOAD EBOOK

The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice. While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources. Sport Analytics: A data-driven approach to sport business and management is an essential text for all sport management students and an invaluable reference for any sport management professional involved in operational research.

The Financial Forecast of a Start-Up Business Within the Sports Industry
The Financial Forecast of a Start-Up Business Within the Sports Industry

Author: Raphael Städtler

Publisher: GRIN Verlag

Published: 2011-10

Total Pages: 61

ISBN-13: 3640905075

DOWNLOAD EBOOK

Seminar paper from the year 2010 in the subject Business economics - Investment and Finance, grade: 1.0, language: English, abstract: The sportswear industry is a competitive market with many established brands competing for global market share. Recently a new venture called Kings Sports ltd. was formed. The USP of the company is to offer a fully customisable rugby kit to their customers and entering a niche market by focusing especially on university, small and low division rugby clubs. The decision to enter this niche market was made due to high entry barriers within the general sportswear market from established companies. With Nike, Adidas and Puma ranked, 26, 62 and 97 respectively as the top 100 global brands, new entrants will be forced to place a high level of investment into the business to compete, which is not available to the owners. A complete and comprehensive financial plan was produced. The following methods and theories are applied: a) Clearly outline the aims and objectives of the business, indicate what the unique selling point of the enterprise is and the legal form (company or partnership). b) Detail the main costs of the products or services provided and establish the break even point for those products or services including a sensitivity analysis. You must indicate how you have arrived at the price of your product or service. c) Produce a detailed monthly cash flow for the first three years of the business. d) Provide a comprehensive investment appraisal for any capital purchases that need to made (machinery, transport, or buildings). e) Produce annual budgeted income statements, balance sheets and cash flow statements for the first three years of the business. Showing a range of financial ratios from year to year so that an appraisal of the business may be made. f) Indicate the level of funding required and what form that funding will take.